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HUMANE SOCIETY
OF CENTRAL L OJH ON
Community Outreach 2008
Community Events:
The Humane Society of Central Oregon schedules community outreach events throughout the year. Each event
day is targeted outreach for a specific purpose which includes; adoption, humane education or raising of funds,
food or supplies. Some event days are planned to encompass multiple goals.
The following chart depicts the number of event days per month that HSCO reaches out to the community beyond
normal shelter functions. This means that HSCO is out in the community at an event location other than the
shelter or has specifically marketed to bring community members to the shelter. Some event days HSCO is at
multiple locations.
EVENT DAYS
Month and Year
Fundraising for $
or Food /Supplies
Humane Education
Including S/N
Adoptions
January 2008
2
1
1
February
6
31
3
March
2
25
4
April
1
3
2
May
8
11
10
June
3
8
7
July
4
14
11
August
23
5
5
September
2
1
2
October
27
9
3
November
8
6
4
December
26
13
11
High Participation Community Events 2008
4th of July Drake Park 4th of July Parade
Sage Springs Tennis Tmt COBA Home & Garden Show (07)
First Friday Gallery Walks Sisters Art in the Park (2)
Earth Day Fair Deschutes Co. Fair
Sunriver Dog Days
Best in Show Dog Walk
Bend Fall Festival
BMPRD Pumpkin Festival
C
OF CENTRAL OREGON
HSCO Humane Education Program
The Humane Society of Central Oregon reaches all ages of people in our community through our education
program. Lynne Ouchida, humane educator for eight years, regularly visits Bend, LaPine and Sisters. The
program provides three basic programs; responsible pet care, bite prevention /safety around pets and the link
between human and animal abuse. Custom programs are created to meet the requirements of the teachers. The
education program also informs the community on HSCO's role in caring for the people and animals in our
community. The goal of the education program is to be a utilized as a first resource for animal welfare and to
teach humane treatment and respect for all animals.
An increasing number of schools, classes and youth group come to HSCO for presentations and tours. Many of
these visits incorporate community service projects of making things for the animals (cat toys, beds, scratching
posts, biscuits, etc) or volunteering their time.
HSCO's humane education program reaches public and private school, at -risk youth program, private and public
pre -K daycare programs, adult service groups, life skills program through public and private schools and Bend
Parks and Recreation programs.
2008
Humane
Education
School
Visits
Number
Reached
at School
visits
ages
2yrs -adult
Community
Service
project for
student
Includes
Presentation
Youth
Groups
(Campfire,
Girl /Boy
Scout, etc)
Includes
Presentation
Number
Reached in
Community
Service & Youth
Groups
Includes
Presentation
Birthday
Celebrations
with and for
the Animals
Includes
Presentation &
Tour
January 2008
5
90
25
0
189
0
February
8
226
29
1
221
1
March
6
260
28
0
189
0
April
4
220
30
3
352
3
May
5
113
26
0
189
1
June
6
200
28
6
423
1
July
6
284
33
2
73*
1
August
4
119
61
0
61*
1
September
1
31
0
0
0*
0
October
6
551
345
0
0*
0
November
6
188
133
4
85*
0
December
4
155
40
2
35*
0
2008 TOTAi
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Humane Education Highlights:
• Headstart Program presentations
• Bend - LaPine Life Skills and Behavioral Programs regular presentations
• HSCO continued partnership with City of Bend on Heat Can Kill educational flyers
• Pet adoption Fair at Highland School
• St. Francis all school presentation and supply drive
• Oregon Youth Challenge Career Fair — 8th year
• Ms. Healy's 4th grade talent show and craft fundraiser -HSCO chosen beneficiary
• Youth Camps: Real Life Vacation Bible School, Trekkers NW Summer Camp, BMPRD Youth Camp, Discover
Kids Summer Camp, Campfire Summer Camp.
C
OF CENTRAL OREGON
Media and Outreach Promotions
Media Releases for 2008 = 46
www.hsco.orq website exposure of media releases, events and campaigns
Humane Education and Adoption Campaigns:
• Unleash Your Love adoption promotion
• National Prevent a Litter month
• Spay Day USA
• Nip their Love in the Bud $20 Cat Neuter Campaign
• National Prevention of Animal Cruelty month
• Every Day is Tag Day
• Heat Can Kill
• Adopt a Shelter Cat Month
• Adopt a Shelter Dog Month
• Take Your Dog to Work Day
• Adopt a Senior Pet Month
• 12 Strays of Christmas
• Purebred Dogs in Shelter
Pet of the Week, Education or Adoption Media Spots:
• KTVZ every Friday 5:00 news
• KOHD Critter Connection 20+ times per week, new promo every month
• Good Morning Central Oregon every Thursday
• Bend Broadband Pets on Demand — free on- demand viewing, monthly updates
• The Bulletin Sunday ad
• The Bulletin Central OR Marketplace weekly 12 animal promotion
• The Nugget Newspaper - weekly
• The Frontier Newspaper — weekly
• WiseBuys Newspaper - weekly
• Cascade A & E monthly
• Cascade Business News bi- weekly
• Magic /MIX 100.7 every Monday
• The Peak 104.1 every Friday
• The Mt 99.7
• KBND 1110
• The Twins 98.3
• Clear 101.7
• Bend Weekly.com
• Blockbuster East & West
• Senior Times/Young at Heart
• Coffee News - weekly
Good Morning Central Oregon first Tuesday of month presentation
c
HUMANE SOCIETY
OF ENT -..L OREGON
Humane Society of Central Oregon Newsletter
• 10,000 distributed three times per year
• Subjects included:
o Humane Education and Outreach Programs available to community
o Adoption Options at shelter and at off -sites
o Thrift Store funds drive shelter operations
o Youth giving birthday gifts to homeless animals
o Youth group community service project (Camp Fire, Girl Scout, etc)
o Foster Home care program and cooperative community effort to save lives
o Fundraising by business and community groups
o High Profile Adoption updates
o Freekibble.com — youth feeds shelter animals across nation
o Volunteer talents make a difference in animals lives
o Events like Tuxes & Tails provide valuable funding
Media Highlights of 2008
• Bulletin Feature articles:
o U- Magazine House Cat tips
o Humane Education Program and photos of Chamberlain students volunteering
o Getting to Know You- pets and babies
• HSCO receives Humane Society of US $2,000 Foreclosure Grant :
o Local TV and articles regarding grant and issue
o High impact article on Pets and Foreclosures on www.consumeraffairs.com
• National & Regional Media coverage of HSCO (shelter and /or interview featured) and Freekibble.com:
o NBC Nightly News with Brian Williams
o Ellen DeGeneres
o People Magazine
o Scholastic Magazine
o The Oregonian
o The Bulletin U Magazine
KOHD Critter Connection PSA (30 seconds)
Every month the topic changes. Subjects include:
• Spaying and neutering pets to help reduce pet overpopulation, improve health & behavior
• Adoption promotions
• Fundraising events and donations
• Seasonal Tips:
o Heat prevention tips
o Disaster Preparedness
o Cold weather prevention tips
o Kittens Season and Nip Their Love in the Bud S/N program
o Fireworks and Thunder
o Recycle & Donate to HSCO Thrift Store
o Helping animals in our community through volunteerism
o Holiday safety tips
o ID & Licensing of pets for quick & safe return
o How to find a lost pet and what to do when you find one
o Exercise good for pets and people