HomeMy WebLinkAboutGrant Req - Every Idea#19 For: 11/2
Economic Development Fund
Discretionary Grant Program
Organization: Every Idea
Organization Description: This for-profit organization assists business owners and
organizations market and promote their products and services.
Project Name: Western Christmas Trade Show and Event Showcase
Project Description: In conjunction with the Columbia River Circuit Finals Rodeo,
Western Christmas Trade Show and Event Showcase provides shopping, food, activities
and entertainment with a western theme. It is intended to draw greater attendance at the
rodeo.
Project Period: November 11-13, 2011
Amount of Request: $3,000 (Total Expenses = $36,725)
Previous Grants: None
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Deschutes County Board of Commissioners
1300 NW Wall St., Bend, OR 97701-1960
(541) 388-6570 - Fax (541) 385-3202 - www.deschutes.org
DESCHUTES COUNTY ECONOMIC DEVELOPMENT FUND
DISCRETIONARY GRANT PROGRAM APPLICATION
Direct Application to:
Commissioner Tammy Baney
Commissioner Anthony DeBone
Date: I/ 04 /2
Project Name:
Project Beginning Date:
Amount of Request:
Applicant/Organization:
Address:
Commissioner Alan. Unger
All Three Commissioners
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Project End Date:
Date Funds Needed:
Tax ID#:
City & Zip:
Telephone:
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Contact Name(s):
Fax:
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Alternate Phone:
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On a separate sheet, please briefly answer the following questions:
1. Describe the applicant organization, including its purpose, leadership structure, and activities.
2. Describe the proposed project or activity.
3. Provide a timeline for completing the proposed project or activity.
4. Explain how the proposed project or activity will impact the community's economic health.
5. identify the specific communities or groups that will benefit.
6. Itemize anticipated expenditures*. Describe how grant funds will be used and include the
source and amounts of matching funds or in-lcind contributions, if any. If the grant will
support an ongoing activity, explain how it will be funded in the future.
Attach:
Proof of the applicant organization's non-profit status.
*Applicant may be contacted during the review process and asked to provide a complete line item budget.
Tammy Baney: Amount: Signature:
Anthony DeBone: Amount: Signature:
Alan Unger: Amount: Signature:
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NOVEMBER 11-13, 2011 • REDMOND, OR
DESCHUTES COUNTY ECONOMIC DEVELOPMENT FUND
DISCRETIONARY GRANT PROGRAM APPLICATION
1. Describe the applicant organization, including its purpose, leadership structure, and activities.
Every Idea LLC, dba Every Idea Marketing, is producing the 2011 Western Christmas Trade Show and
Event Showcase in Redmond, Oregon, November 11-13, 2011.
Every Idea has been in business in Deschutes County for more than 20 years, helping business
owners and organizations market and promote their products and services by building strong
relationships and creating measureable results. We were honored to be recognized as one of the
Bend Chamber's selected Small Businesses of the Year. Wendie Every is the owner and employs five
full-time and two part-time employees. Wendie has been involved with countless boards and
committees in Central Oregon, including the Bend Chamber and the founding committee of
Leadership Bend. She also served on the board of the Advertising Federation of Central Oregon
(AdFed) for 17 years, the American Advertising Federation's (AAF) district board for 2 years, and
AAF's regional board as Oregon Lt. Governor.
Wendie is very involved in the Redmond community as part of the Redmond Executive Association.
She also served on the founding board of Leadership Redmond and the founding board of Taproot
Redmond. Wendie has played a lead role in bringing Redmond organizations, agencies, business
owners, and the Deschutes County Expo Center together to discuss how to market Redmond and
leverage visitors who are in Redmond and/or at the Expo Center by exploring the issues, ideas,
advantages and methods of working together to create additional economic development.
The Every Idea team is empowered to be community leaders, get involved, and share their talents
and passions. The team worked with local garbage companies to brand and establish the success of
CAN Cancer, an organization that provides medical assistance to neighbors fighting cancer. CAN
Cancer is now spreading statewide. Other team members have served on the board of AdFed for 13
years, currently serve on the Hunger Prevention Coalition board, and currently volunteer with the
local Boy Scouts, just to name a few. They've also done in-kind work for Redmond Economic
Development and many others.
www.western-christmas.com / 355 NE Lafayette Avenue, Bend, OR 97701 / P: 541-383-2669 / F: 541-383-2072
NOVEMBER 11-13.2611 • REDMOND, 01
2. Describe the proposed project or activity.
Western Christmas is an experience for those who love the western lifestyle and culture that is so
prevalent in Central Oregon.
It is held in conjunction with the Columbia River Circuit Finals Rodeo, which has had a successful run
in Redmond for 12 years. This concept is designed to create additional attendance at the rodeo and
give rodeo fans and those who appreciate the western lifestyle from all over the Northwest a place
to be entertained, shop, enjoy good food, and take in a great western experience all under one roof.
It has always been my opinion that we should focus on low hanging fruit when marketing Redmond,
such as the thousands of guest we host at the Deschutes Fair and Expo Center. Therefore I have
decided to put my ideas, experience and connections into action and produce an event that will be
unique to Central Oregon and will enhance an already successful sporting event to create additional
economic impact for local businesses.
The event includes
• Shopping - 50+ hand selected vendors of everything western from throughout the West.
• Fabulous food from local vendors
• Events for kids and families — Parade of Ponies, Dummy Roping and prize drawings
• Diverse Entertainment
o Sons of the San Joaquin
o Cowboy poetry and story telling
o Well known authors
o Trick riding presentation
o Silver, horsehair braiding and leather work demonstrations
• Fundraising opportunities for youth groups to support their projects
o 4-H
o FFA
o Central Oregon Pee Wee Rodeo
o Central Oregon High School Rodeo
3. Provide a timeline for completing the proposed project or activity.
Preparations began early summer with building our hand -selected list of vendors and
entertainment. We have been on the phones enticing vendors from all over to bring their Western
products to this event. We've also been in touch with multiple forms of entertainment (as noted
www.western-christmas.com / 355 NE Lafayette Avenue, Bend, OR 97701 / P: 541-383-2669 / F: 541-383-2072
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NOVEMBER 11-13, 2011 • REDMOND, OR
above). Advertising begins mid-October with a full marketing plan that includes radio, TV, print,
social media and more. There has been a lot of excitement generated through our social media
already. The event will be held November 11-13, 2011.
4. Explain how the proposed project or activity will impact the community's economic health.
We feel Western Christmas will draw interest to and from the popular circuit finals rodeo at the
Expo Center, which currently attracts fans from all over Idaho, Washington and Oregon.
The goal is to create a western experience that will benefit the local economy and support local
businesses. Our goal will be met by promoting the event with an aggressive marketing plan that will
fill beds in local lodging facilities and create the opportunity for local businesses to sell their
products and services to thousands of shoppers gathered in one location.
All food and beverage vendors are local Redmond businesses. There is also an opportunity for local
businesses to provide coupons/offers/bounce backs to attract attendees of Western Christmas to
their individual businesses to increase spending. We are also providing space (at no charge) for the
Redmond Chamber and Redmond Economic Development to display their promotional materials
and be present to talk with attendees about local opportunities, both for business and recreation
seekers. Redmond currently has no event like this with the potential to attract so many visitors and
local families, which I understand is one of Redmond's overall goals.
5. Identify the specific communities or groups that will benefit.
• Redmond community
• Redmond businesses
• Redmond Chamber of Commerce
• REDi — Redmond Economic Development, Inc.
• Agricultural youth groups
• Western community and industry
• Rodeo industry
We hope this will serve as a model for how Redmond can embrace other events at the Expo Center
to benefit the community as a whole and businesses directly.
1'•
www.western-christmas.com / 355 NE Lafayette Avenue, Bend, OR 97701 / P: 541-383-2669 / F: 541-383-2072
TAMMY
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NOVEMBER 11-13, 2011 • REDMOND, Olt
6. Itemize anticipated expenditures. Describe how grant funds will be used and include the source
and amounts of matching funds or in-kind contributions, if any. If the grant will support an
ongoing activity, explain how it will be funded in the future.
Event Budget Outline —
Income from booths
Income from food vendors
Income from attendees
Total income
$ 24,900.00
$ 5,000.00
$ 10,000.00
$ 39,900.00
Expenses
Building $ 4,000.00
Marketing $ 10,500.00
Event rentals $ 13,000.00
Signage $ 1,625.00
Entertainment $ 7,000.00
Security $ 600.00
Total expense $ 36,725.00
Grant funds will be used to increase traffic to the event by utilizing a well -executed marketing plan
that includes print, radio, TV, social media, pr, targeted direct mail, posters, and well placed
temporary signage directing traffic to the event.
Upfront costs are being covered by Every Idea. There are no sponsors to help support our effort at
this time, other than media sponsors that are providing promotional opportunities, but no cash.
Income will come from a $2/person charge at the door and booth space revenue. This revenue will
help to support the costs to produce the event.
www.western-christmas.com / 355 NE Lafayette Avenue, Bend, OR 97701 / P: 541-383-2669 / F: 541-383-2072