HomeMy WebLinkAboutBPAC Education CampaignDate:
To:
From:
Re:
July 21, 2010
Board of County Commissioners
Erik Kropp, Deputy County Administrator
4.4
July 28, 2010 Work Session — BPAC Education Campaign
During discussions of the proposed single file bicycle ordinance for Skyliners Road, the County's
Bicycle and Pedestrian Advisory Committee (BPAC) agreed to lead a "share the road"
educational campaign.
Members from BPAC are scheduled to discuss the proposed educational campaign at your July
28th work session. Attached are materials related to the campaign.
LT Notes
Pine Mountain Sports
City and County law enforcement
City and County law enforcement
City and County law enforcement
City and County law enforcement
City and County law enforcement
In time for Nationals
Iln time for Cascade Cycling Classic
Completed by Staff
Completed by Staff
Staff and BPAC
Staff and BPAC
Staff and BPAC
Staff and BPAC
--------
Staff and BPAC
Staff and BPAC
BPAC and volunteers
BPAC and volunteers
Staff and BPAC
;Staff, BPAC and volunteers
BPAC and volunteers
BPAC and volunteers
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Target Date v IM
Jul 23, 2010
Jul 1, 2010
Jul 20, 2010
Jul 30, 2010
August, 2010
ongoing
Jun 18, 2010'
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Jun 18, 20101
Jul 28, 2010'
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August, 2010
Fall, 2010
Jul 10, 2010
Jul 20, 2010
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Sep 1,2010
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Action Est. Cost $
A. Engage Cycling Ambassadors
Link with Existing Program (BPAC)
Coordinate with Law Enforcement
(Establish interagency dialog (staff)
F
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Revise and Update EE Strategy (staff)
C. Multi -faceted Educational/Media Campaign
1. Letter to Event Organizers
Beta Letter (BPAC)
Updated Letter (BPAC)
2. Web Presence
Secure Web Site URL 35
Initial Web Population 180
Web Refinement (staff)
Web Maintenance 100
3. "Share the Road" hanger
Initial Publication for Nationals 1 350
Bulk publication for broad distribution 900
4. Media -supported Share the Road Campaign
Campaign Design
Campaign Implementation
D. Engage Support of Bicycle Shops
'Assemble Educational Materials 20
Contacts and Site Visits
E. Entryway Kiosk {Tom Blust)
Site ID (staff)
Design/Build/Install 1500
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Define and Implement CCC
Define Education and Enforcement (EE) strategy
Implement EE Strategy
07/22/2010
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ST = Short Term: Summer, 2010
MT = Mid -Term: Through beginning of construction
LT = Long -Term: Sustained effort
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Bicycle and Pedestrian Advisory Committee
INN
Dear USA Cycling National Championships participant,
117 NW Lafayette Avenue, Bend, OR 97701-1P25
(541) 388-6575 - Fax (541) 385-1764
http://www.deschutes,org/edd/bikeandped
On behalf of the Deschutes County Bicycle and Pedestrian Advisory Committee (BPAC), I am writing to you to both
familiarize you with our committee, and to engage your support in a very important public information and education
effort. BPAC is comprised of citizen members appointed by the Board of County Commissioners to advise them on
matters related to bicycle and pedestrian facilities, policies and issues throughout our community. Learn more about
BPAC at our brand new web location, www.bikecentraloregon.org.
Skyliners Road. The mere mention of this tranportation corridor and mountain gateway on Bend's west side conjurs
images of unmatched recreation opportunity, scenic drives and breathtaking (literally!) bicycling adventures. For many, it
represents the commute home. However, due to its current configuration and condition that is arguably inadequate for Elie
current diversity and extent of use, Skyliners Road is also a source of challenges and potential conflict between user
groups that include motorists, bicyclists and pedestrians. The good news is that a strong partnership between Deschutes
County, the City of Bend and the United States Forest Service has evolved and is moving forward with a strategy to
improve this important transportation facility for all road users. With funding commitments in place, substantial
improvements will occur in the next 2-3 years. In the meantime, BPAC has been tasked by the Board of County
Commissioners to help alleviate conflict along Skyliners and help instill a "share the road" ethic among all road users. We
hope to engage the support of the broader community, with a goal to enhance bicyclist and motorist safety on Skyliners,
Road. We expect to achieve this by:
• encouraging the use of alternative, suitable and potentially less hazardous routes in the community by recreational
bicyclists;
• educating motorists and bicyclists about applicable laws governing shared use of roadways;
• creating a public education plan to inform the public about the situation on the road;
• working to positively influence the design of the Skyliners Road improvements;
• setting a precedent for other roads of similar type in the county;
• and by creating an atmosphere of cooperation among all interested parties.
Some steps have already been taken, and others will be implemented in the weeks and months to come. In the short -terra,
however, we need your help. As an organizer, coach or rider involved with the USA Cycling National Championships
being held June 22 - 27, 2010, we need your assistance to encourage all riders to explore routes in addition to Skyliners
Road for team training, and to be familiar with traffic laws that apply to motorists, bicyclists and all roadway users.
Finally, we hope to instill and further strengthen the philosophy of Share the Road, and ask your support to foster
courteous interactions among all road users, on Skyliners Road and throughout Deschutes County.
Again, Skyliners Road will be reconstructed in the near future, with the resulting design expected to accommodate all
users safely and efficiently. These steps we take today can help insure safe, shared use by all until these improvements
occur, and will help build and sustain an ethic to share the road as part of the incredible culture that is Central Oregon aid
exemplified in Deschutes County. Thank you for all you do for bicycling, walking and recreating here in Deschutes
County. Thank you, also, for supporting efforts to keep Skyliners Road safe and enjoyable for everyone.
Sincerely,
c&/tey/ Saar{l
Cheryl Howard, BPAC Chairperson