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HomeMy WebLinkAboutGrant Request - Sunriver Music FestivalEconomic Development Fund Discretionary Grant Program Organization: Sunriver Music Festival Organization Description: The festival, which began in 1977, is a two-week summer celebration of classical music through a series of formal and informal performances. This events seeks to provide an present world-class classical music performances and to support and expand music education for the youth of Central Oregon. In addition to the festival, this mission is achieved through the Fireside Concert Series from November to May, and a year-round schedule of music education programs. Project Name: Expanding Cultural Tourism in Central Oregon Project Description: This grant will be used to enhance the festival's visibility and encourage cultural tourism to the area by promoting the world-class performances and music education programs beyond Central Oregon. The marketing program will include: • Production of a rack -sized brochure • Production and direct mail of Summer Festival ticket brochures • Radio advertising and public service announcements • Production and placement of print ads • Create high-end recordings of the summer concerts for resale Project Period: August 9-21, 2010 Amount of Request: $2,500 (Total Budget for statewide and local marketing = $10,773) Previous Grants: • August 1999: $5,000 Young Artists Scholarship Fund, computer and software purchases (DeWolf $4,000; Swaringen $1,000) • October 1999: $4,000 (DeWolf $4,000) • August 2000: $5,000 (DeWolf $5,000) • April 2001: $2,500 (Luke $2,500) • June 2001: $1,000 (DeWolf $1,000) • July 2001: $7,500 Outreach and development ($5,000 DeWolf; $2,500 Daly) • November 2001: $5,000 Music education programs ($5,000 Luke) • July 2002: $5,000 Publicity and advertising ($5,000 DeWolf) • October 2002: $5,000 Instruments and instruction for children ($5,000 Luke) • July 2003: $2,500 (DeWolf $2,500) • September 2003: $2,500 (DeWolf $2,500) • July 2004: $5,000 (DeWolf $5,000) • July 2005: $5,000 Festival (DeWolf $5,000) • May 2006: $1,000 (Clarno $1,000) • March 2007: $1,500 (Baney $1,000; Luke $500) • July 2008: $2,000 Marketing (Baney $1,000; Luke $500; Daly $500) upriver GMC caT-Val Our 33rd Season CASCADES beitrlbrY: uinnrkr IS1\`,!1\ItiIL b. 514 r 1;0411 ti' n KB ND r Tr Sc July 02, 2010 Tammy Baney Dennis R. Luke Alan Unger Deschutes County Board of Commissioners 1300 NW Wall St. Bend, Oregon 97701-1960 Dear County Commissioners: The Sunriver Music Festival is requesting continued support from the Deschutes County Commissioners for our summer festival. For the last 33 years, our Festival has brought world-class classical music to the residents and visitors of this area, as well as music education for the youth of this region. As indicated by stable audience numbers, continued donations, sponsorships and grants, our organization fills a cultural need in Central Oregon. Our efforts speak to the current and future goals as described in the Deschutes County Community Plan 2001-2010: Central Oregon lacks awareness of the contributions the arts make toward our social health. This lack of recognition has led to the erosion of arts programming in our schools and early childhood development, as well as a deficit of funding and support of our existing cultural organizations and practitioners. This trend must be reversed. Additionally, the Bend 2030 Vision Builds project indicates that "Bend recognizes and supports the arts and culture as a vital part of the community and a significant economic engine in the region's economy, promoting its continued strengthening and development". Our organization strongly supports these community goals and seeks your financial commitment to help us market our programs statewide and in Central Oregon. By bringing tourists to the area to participate in our two-week summer music festival, we broaden our support base. Your grant award will ensure that we maintain our financial viability. This in turn strengthens our community through cultural and artistic awareness. With'hopfor support v Pzxtela Beezley Executive irector\j'-9 Enclosure L a — — 6 2010 BOARD Of COMMISSIONERS ADMINIS RATION Sunriver Music Festival P.O. Box 4308 Sunriver, OR 97707 541.593.1084 fax 541.593.6959 tickets@sunrivermusic.org www.sunrivermusic.org be. for 'e 2 30) 2- n ri 'ler 9-7-10 0� (kms r0 f Deschutes County Board of Commissioners 1300 NW Wall St., Bend, OR 97701-1960 (541) 388-6570 - Fax (541) 385-3202 - www.deschutes.org DESCHUTES COUNTY DISCRETIONARY GRANT PROGRAM APPLICATION Direct Application to: Commissioner Tammy Baney Commissioner Dennis R. Luke Date: /OProject Name: Project Beginning Date: Amount of Request: Commissioner Alan Unger All Three Commissioners x 4,2) 500 Applicant/Organization: Address: Project End Date: Date Funds Needed: Tax ID #: City & Zip: Telephone: Email: 45 LA river FeSfivu P 0. (Zox 1430£c Contact Name(s): Fax: 1,t meta__ ee?J e S4r —59 3 66}S` Alternate Phone: On a separate sheet, please briefly answer the following questions: 1. Describe the applicant organization, including its purpose, leadership structure, and activities. 2. Describe the proposed project or activity. 3. Provide a timeline for completing the proposed project or activity. 4. Explain how the proposed project or activity will impact the community's 5. Identify the specific communities or groups that will benefit. 6. Itemize anticipated expenditures*. Describe how grant funds will be used and include the source and amounts of matching funds or in-kind contributions, if any. If the grant will support an ongoing activity, explain how it will be funded in the future. 4x(2.! /20/O 3,. -0730 40J - 5ij-S13-/o pa►r, e - .S(r' �t vwt2r-5 iL £,r - c, 0 7 economic health. Attach: Proof of the applicant organization's non-profit status. * Applicant may be contacted during the review process and asked to provide a complete line item budget. Tammy Baney: Amount: _ Signature: Dennis Luke: Amount: Signature: Alan Unger: Amount: Signature: Sunriver Music Festival APPLICATION FOR FUNDING FROM THE DESCHUTES COUNTY ECONOMIC DEVELOPMENT FUND DISCRETIONARY GRANT PROGRAM JULY 2010 1. Describe the applicant organization, including its purpose, leadership structure, and activities. Sunriver Music Festival: 33 Years of Harmony The mission of the Sunriver Music Festival is to provide and present world-class classical music performances and to support and grow music education for the youth of Central Oregon. As classical music orchestras across the nation struggle to remain financially stable and classical music audiences decline, the Sunriver Music Festival remains financially healthy due to steady audience numbers, donations, fundraisers, sponsorships and grants. It grew from a fledgling organization in 1977 started by a handful of classical musicians that loved Sunriver as a vacation destination. Now enjoying its 33rd season, the Festival is committed to making the understanding and fulfillment of music a significant and vital part of life in Central Oregon. The Festival achieves its mission statement through a two-week long summer celebration of classical music that includes an ever-expanding series of formal and informal performances, through a November — May Fireside Concert Series and through a year- round schedule of music education programs. Summer festival concert patrons plan their vacations to Sunriver around the timeframe of the Festival, purchasing tickets as early as April for the August performances. Formal concerts are performed in the Sunriver Resort Great Hall, Bend's Tower Theatre and Summit High School Auditorium. Informal performances include the popular free Family Concert. Other informal and free concerts are performed by soloists and small groups of the orchestra members, such as duets, quartets and quintets. In addition to the free concerts, a number of orchestra members conduct free instrument -specific master classes and workshops for both adults and children, and the community is invited to attend all orchestra rehearsals free of charge. In 2009, during its 32nd season, the Sunriver Music Festival faced a unique and exciting opportunity. The 23 member Board of Trustees approved moving half of the two week summer festival to Bend to fill the classical music festival void left by the bankrupt Cascade Festival of Music. In August 2008, during the summer festival and after Cascade Festival of Music closed their doors, the Sunriver Music Festival created a special "Sunriver Music Festival's Gift of Music to Cascade" concert honoring the Cascade Festival of Music concert tickets. The patrons in attendance were extremely appreciative and enjoyed the Sunriver Music Festival Orchestra's performance in the Sunriver Resort's Great Hall. As a result, a number of these patrons purchased Sunriver Music Festival concert tickets and became members allowing the Sunriver Music Festival to expand its musical offerings to Bend's residents and visitors. Sunriver ¶Music Festiva( targeted for radio ads because Sunriver attracts a large number of second -home owners and summer renters from these areas. • Production and placement of print ads in strategic publications, especially publications that promote Arts & Entertainment, classical music and Sunriver Resort amenities. • Create high-end recordings of the summer concerts to reproduce and play over classical music radio stations throughout the state. In conjunction with the statewide campaign, marketing of the Sunriver Music Festival summer series will continue in Central Oregon. This campaign includes: • Television ads, created in Central Oregon, will appear on local and cable TV stations beginning in July 2010 and continuing through the summer festival, concluding on August 21. • TV and radio interviews by Festival staff and musicians on local and regional radio and TV programs are scheduled in July and August. • Regional radio stations will broadcast ads between mid-July 2010 and August 21. • Print ads will appear in Central Oregon cultural program handouts including those for Central Oregon Symphony, Redmond Community Concert Series and Cascades Theatrical Company. • Print ads will appear in local Arts and Entertainment publications and in the new Sunriver Visitors Guide. • Central Oregon Visitors Center will display the Festival's rack card -size brochures. • Direct mailings will target past supporters and attendees of the Festival. • Festival banners will be displayed in the Old Mill District, at the Sunriver entrances and in the Village at Sunriver. • Sunriver Scene center spread in the August issue featuring the Sunriver Music Festival. 500 extras copies are printed and distributed to all property management companies and visitor information centers in Sunriver. • Production, printing, display and sales of the beautiful summer Festival poster showcasing a Central Oregon artist and information about the summer festival. 3. Provide a timeline for completing the proposed project or activity. Statewide and Central Oregon. Campaigns: March — September 2010 The statewide marketing program, including the production and distribution of brochures for the summer festival, begins in March and ends at the end of the summer festival on August 21. This includes all distribution in Welcome Centers, Visitor Centers and Chambers of Commerce. Printing direct mail ticket brochures also begins in March and ends in August and are mailed primarily to Oregon residents, but also go to patrons and donors throughout the U.S. Sunriver Music Testival 3 On the way to Central Oregon, these tourists stop by towns and sites such as Sisters, Black Butte, Redmond, Suttle Lake, LaPine and Smith Rock, and contribute to the county's economy as they shop, dine, lodge and recreate along the way. Additionally, they often take advantage of other cultural opportunities such as visits to the Warm Springs and High Desert Museums. With the average tourist spending $78 per day in Central Oregon (Bend visitor & convention Bureau, 2009), the entire region has much to gain by attracting visitors. Additionally, a strong statewide marketing campaign raises the awareness that Central Oregon is artistically and culturally deep. Along with the unmatched recreation opportunities of our area, more visitors are drawn to Central Oregon if they can be ensured of cultural offerings such as the Sunriver Music Festival and a number of other Central Oregon cultural arts organizations. With the sad news of the closure of the Cascade Music Festival, the Sunriver Music Festival has a larger responsibility to provide classical music offerings to the classical music lovers in Central Oregon and to the region's visitors who have always incorporated the arts into their visits. Another benefit of attracting tourists to the Sunriver Music Festival is that classical music lovers have significant demographic clout, according to the American Demographics, Simmons Market Research Report. The report states that, "Classical music fans are apparently a dream market for purveyors of upscale products and pursuits." It goes on to summarize that classical music audiences tend to fall in the categories of affluent, highly educated, curious and adventurous. The classical music audience is a prime target for bringing positive economic benefits to Central Oregon. 5. Identify the specific communities or groups that will benefit. Broad reaching: Our Youth and Beyond Statewide exposure of the Festival's summer series will mostly benefit the Sunriver and Bend communities. In addition, the region's tourism industry will benefit as these visitors travel to the area to take part in Festival events. Youth in Central Oregon receive substantial benefits as the Festival provided over $31,800 in 2009 to youth music education programs. This includes educational outreach programs in the schools, grants to purchase musical instruments, artist -in -residence programs, master classes, workshops and the successful Young Artist Scholarship program. In May 2010, a record amount of $28,500 was awarded to music students through the Young Artist Scholarship Program. In the programs fifteen year history, 103 music students has been the recipients of over $238,500 in scholarships. The Festival also seeks new and improved ways of making musical experiences more readily available to those who are restricted due to geographic locations or economic constraints. For example, in November of 2006, the Festival brought two professional classical crossover* musicians from Portland to Three Rivers School to teach Sunriver Music 'Festiva(' 5 6. Itemize anticipated expenditures and sources. Statewide Marketing Plan Quantity Sunriver Music Festival Budget Amount In Kind Sponsorships Sunriver Music Festival rack card- size brochures for statewide Welcome Centers: Includes annual Center fees, design, print costs, postage 5,000 $450 to design, produce, print and mail Ticket brochure production and direct mail costs 7,000 $5,023 to design, produce, print and mail Print advertising in cultural arts, Arts Sr Entertainment and Sunriver news publications 10 ads in cultural arts publications, The Bulletin, Sunriver Scene and new Sunriver Vistors Guide $2,500 some ads are "swapped ads" with arts organizations $2,500 in kind 10 ads are swapped with other arts organizations Radio advertising in Portland , Eugene and Central Oregon 2 key radio ads running 20X per ad statewide / 5 radio ads running 70X $600 for Eugene and Portland ads $700 for Central Oregon ads $3,000 in kind radio ad match for Central Oregon ads TV advertising in Sunriver and Bend 8 cable stations in Sunriver / 8 cable stations in Bend Sponsored Ads $3,500 in In Kind TV Ads in Bend and $3,500 in Sunriver Recordings of concerts to reproduce and play over classical music radio stations 5 concert recordings $1,500 for recording and editing Festival vinyl banners in Old Mill and Sunriver Mall 30 banners total Sponsored by Old Mill & Sunriver Mall In Kind Donation Sunriver Music Festival Marketing budget for March - September: $10,773 total budget for statewide and Central Oregon marketing Funds requested from Deschutes County Economic Development fund: $2,500 requested from Deschutes County to provide: - Expanded print advertising promoting summer festival - Production of concert recordings for duplication and sales - important marketing tool and commemorative sale item - Expanded direct mail to personally invite guests to important fundraising events, both in Central Oregon and statewide. Sunriver 7v1usic ¶'estival Internal Revenue Service Department of the Treasury District Director Date: MAY 2 0 1 Sunriver Music Festival, Inc. P. 0. Box 4308 Sunriver, OR 97707-1308 Dear Sir or Madam: P. 0. Box 2508 Cincinnati, OH 45201 Person to Contact: Gordon Schnur Telephone Number: 513-241-5199 Fax Number: 513-684-5936 Federal Identification Number: 93-0736403 This letter is in response to your request for a copy of your organization's determination letter. This letter will take the place of the copy you requested. Our records indicate that a determination letter issued in June 1979 granted your organization exemption from federal income tax under section 501(c)(3) of the Internal Revenue Code. That letter is still in effect. Based on information subsequently submitted, we classified your organization as one that is not a private foundation within the meaning of section 509(a) of the Code because it is an organization described in section 509(a) (1) and 170(b) (1) (A) (vi) . This classification was based on the assumption that your organization's operations would continue as stated in the application. If your organization's sources of support, or its character, method of operations, or purposes have changed, please let us know so we can consider the effect of the change on the exempt status and foundation status of your organization. Your organization is required to file Form 990, Return of Organization Exempt from Income Tax, only if its gross receipts each year are normally more than $25,000. If a return is required, it must be filed by the 15th day of the fifth month after the end of the organization's annual accounting period. The law imposes a penalty of $20 a day, up to a maximum of $10,000, when a return is filed late, unless there is reasonable cause for the delay. All -exempt organizations (unless specifically excluded) are liable for taxes under the Federal Insurance Contributions Act (social security taxes) on remuneration of $100 or more paid to each employee during a calendar year. Your organization is not liable for the tax imposed under the Federal Unemployment Tax Act (FUTA). Organizations that are not private foundations are not subject to the excise taxes under Chapter 42 of the Code. However, these organizations are not automatically exempt from other federal excise taxes.