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Home My WebLink About2015-01-07 Work Session Minutes Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 1 of 11 Pages For Recording Stamp Only Deschutes County Board of Commissioners 1300 NW Wall St., Bend, OR 97701-1960 (541) 388-6570 - Fax (541) 385-3202 - www.deschutes.org MINUTES OF WORK SESSION DESCHUTES COUNTY BOARD OF COMMISSIONERS WEDNESDAY, JANUARY 7, 2015 ___________________________ Present were Commissioners Anthony DeBone and Tammy Baney; Commissioner Alan Unger was out of the office. Also present were Tom Anderson, County Administrator; Erik Kropp, Deputy County Administrator; Dave Doyle, County Counsel; and, for a portion of the meeting, Anthony Raguine, Community Development; Ed Keith, Forester; Wayne Lowry, Finance; David Givans, Internal Auditor; Dan Despotopulos, Fair & Expo; and ten other citizens, including media representative Ted Shorack of The Bulletin. Chair DeBone opened the meeting at 1:30 p.m. ___________________________ 1. COVA Mid-Year Report. Alana Hughson of COVA introduced COVA board members Penny Bennington of Bennington Properties, David Smith of Tetherow, and Dan Despotopulos. She then gave a PowerPoint presentation and explained the timing of the receipt of revenue and marketing programs. (A copy of the presentation is attached for reference.) She spoke about their marketing efforts outside of Oregon, in particular the Bay Area. They leverage public relations as much as possible, and social media has become an important factor. Consumer contact through web searches and their website receive an increasing amount of exposure. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 2 of 11 Pages COVA, private companies and the County all invested in Travel Oregon, which has been heavily leveraged. This is called the 7 Wonders of Oregon, focusing on Smith Rock and a video blog, and Travel Oregon has identified golf, cycling, culinary and winter activities as key features of Central Oregon, along with the development of the wine industry. Some of the photography and voiceovers were contracted locally. Everything COVA develops is made available to its members for further distribution. The additional Oregon room tax has resulted in grants, and part of that gives Central Oregon international exposure. The Central Oregon Air Service Team is working on developing vital links through air travel. The current air carriers are successful and profitable on this route, and there should be additional nonstop service available soon. The airport has asked for additional help in marketing air travel within the state to keep their routes viable.. Visitcentraloregon.com is the only site that represents all of Central Oregon. This helps smaller communities get some digital exposure. Next Stop TV featured Central Oregon as an outdoor enthusiast’s mecca. This program tries to reach people who are in flight on Alaska Airlines, with a thirty- minute show. COVA can use the content for other programs. Central Oregon Gold Trail involves a cooperative effort to market local golf courses and resorts. The private sector contributes so this allows for a lot of exposure. Of the top 100 golf courses in the country, eight are in Oregon, with three in Central Oregon. COVA hopes to connect with the golf demographic as well as the family demographic. These are the primary target audiences. The Pacific Amateur Golf Classic was launched 18 years ago, and it is now the second biggest annual amateur golf event in the country. This is evaluated each year, and it continues to drive a lot of visits and revenue; with 98.3% of the participants indicating they will return. It is the only such tournament in Oregon, but there are similar but smaller golfing events. Sunriver and Mt. Bachelor are the 2015 marketing focus, especially in the non - peak seasons. The campaign started in October and thus far has created great exposure. It helps that there is better snow here this year than in most places. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 3 of 11 Pages Other cooperative efforts will be the marathons and biking events. Some articles in the Bible of Bike Tests magazine for cycling resulting from getting the writers here to visit. COVA secured the April 2015 NW Travel Writers’ Conference for Sunriver. Earned media is far above the estimated amount. Social media development needs more attention, so more resources will be dedicated to that. The website needed to go to a new platform, which will make things easier to track. The official Central Oregon welcome center is now in Sunriver and that is working out well. COVA exists due to collaboration. None of this could exist without the partnership with the County. Visit Bend is the best funded such group in the area, as the beneficiary of the Bend TRT. However, while Visit Bend focused on Oregon and Washington, COVA focused on California and international markets. They do not want to duplicate efforts but will expand to new markets as appropriate. Chair DeBone is appreciative that COVA is including the smaller cities. It is important to be regional. Ms. Pennington agreed and said that the Fair & Expo information will be included in Sunriver to get more visitors out to the outlying communities. By big city standards, a day trip to these areas is not a big effort. Chair DeBone asked about the future of air travel. Ms. Hughson said that the airlines were very positive in recent meetings, but it is a volatile industry. The route that is the most questionable is the nonstop to Los Angeles. They are working with American Airlines to get winter packages lined up through them, to and from that area. She said they encourage people to get a rental car when they come here so they can experience more. 2. Forestry Update. Ed Keith, Forester, attended with George Ponte and Kristin Doff of the Oregon Department of Forestry, Carol Bankosky of the BLM, and John Allen of the U.S. Forest Service. Commissioner Baney noted that a lot of the visitor marketing is very dependent on fire events in the summer. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 4 of 11 Pages George Ponte introduced Kristin Dodd, the new Forester for the ODF, who was previously the assistant district forester for over five years. He talked about the past fire season, which was very busy, very early, for the State and Central Oregon district. He provided a handout showing a bar graph detailing lightning strikes and deployments during the fire season . It cost $5.8 million for the Two Bulls Fire. They are trying to process, at the Salem level, the grant paperwork through FEMA. All staffing and equipment has to be documented in detail. The ODF accounting system presents problems with this kind of volume. Commissioner Baney said that there needs to be more done at the national level to provide staffing and help with all of this. Mr. Ponte explained that the Two Bulls Fire is still being investigated by the ODF, but this is a slow process as well. It started out with all agencies helping. They are determined to find a responsible party if at all possible. He noted the success of the joint information center, and they plan to use this kind of effort at any future events. People want instant and accurate information. Central Oregon District hosted ten incident management teams, with five fires in Central Oregon. From a fiscal standpoint, they are already overspending their current budget and they hope there are no bad fires early this year. This will have an impact on Central Oregon forest landowners in the coming year due to necessary rate increases to help with the shortfall. The district budget covers the initial attack, and then the State funds come in, which include insurance through Lloyds of London, and contributions from property owners. The State and ODF have blown through these funds quickly the past couple of years. The big question is whether Lloyd’s will continue to insure and what the premium will cost. There is a $20 million deductible. There is hope the legislature will decide on increased funding as well. Ms. Dodd spoke about the forestlands reclassification process, which includes a series of evening public meetings. The group meets about every third week. There will be a lot of interest from the fire districts, and the committee includes a fire chief, various property owners and other agency representatives. The Assessor, Scot Langton, attended as well to explain how property assessments would be impacted. Ed Keith chairs the group and keeps the county engaged. There has been little public attendance but they will probably hear more when the process is more complete. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 5 of 11 Pages Chair DeBone asked about timber and grazing exceptions. Ms. Dodd said that irrigated lands are not impacted and are exempt. They are looking at federal lands also, even though those are not assessed. However, federal lands sometimes are sold into private ownership, so those lands need to be classified. They will continue to host local meetings and conduct a few field trips. The process will take a couple of years. Mr. Keith said that doing this reclassification section by section is tedious, but the final product will generate more interest. Mr. Ponte said ODF provides fire service when the rural districts cannot cover it. Cost is determined regarding the value of the acreage and structures. Some districts are concerned about the effect on these lands, and are trying to get this restriction removed so they can assess fully. Mr. Keith said Chief Johnson of Camp Sherman is interested in attending a work session to discuss this. Mr. Ponte said it appears nothing would change in statute for state assessments. Mr. Keith added that the Assessor would know more. It is not known which legislator might be carrying this forward. Mr. Ponte said there is an increase in support to the rangeland association to help with the under or unprotected lands in the state. One person out of the Prineville office has been working on this. It will help them obtain training and equipment. The legislature approved funds for ODF and other agencies to increase reforestation cooperation with the federal agencies, specifically in the Blue and Wallow Mountains. There seems to be broad support from legislators to continue this type of program there, and expanding it. Also, funds were granted to support and find markets for biomass, in particular western juniper. They are also examining state forest practices. Carol Benkosky of the BLM provided various handouts. Regarding the Sage Grouse Playa, the NEPA document has been completed and they are now are implementing the program. They will drill three wells and do some additional work on fencing, to restore the playa but not negatively affect the existing grazing permitted. In regard to 2014 wildfires, there were a lot of them in the north part of the district, mostly on unprotected and under protected lands. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 6 of 11 Pages Hazardous fuels work is taking place in La Pine and the Cline Buttes area. It takes about three years to work through an area. They are moving operations out of the urban interface areas and more towards the open areas . They plan to treat about 4,000 acres in Deschutes County this year. Chair DeBone asked about the La Pine area efforts. He would like people to have a better understanding ahead of time when they see a lot of trees being downed. Ms. Benkosky said they try to do a fairly large area at once, but it might have been decided a couple of years earlier. They attempt to contact people; particularly if there will be any burning. They put out notices , although the newspapers do not always pick those up. Chair DeBone said that contacting the La Pine Chamber of Commerce might be a good way to let people know what is going on so they know what to expect. Ms. Benkosky stated that this is all tied to the biomass project, which is planned out for three years. By the end of this year, the high priority areas should have been treated, but those will continue to be maintained. Otherwise the treatment is not effective long-term. In regard to Newberry geothermal activities, a permeable reservoir was created, and simulations took place last fall. They did generate some power. The BLM is responsible for subsurface and the USFS manages the surface. This is true in a lot of areas and on private land as well. This is why the BLM handles most of the oil and gas sites as well. Two companies are partnering on this effort and will apply to the Department of Energy for a permit, which will also require a new NEPA process. They have been developing extensive trails in the Cline Buttes area and beyond. Eagle Crest especially will benefit from this. They will be installing gates in a couple of locations that are dedicated to non-motorized use, although some people may not like this. Commissioner Baney suggested they post changes like this well in advance for the frequent users. Regarding the Tumalo project, Ms. Benkosky stated there are several non- motorized events planned for that area. Grazing permits involve mostly renewals, but a full NEPA is necessary. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 7 of 11 Pages Concerning the BLM/Radlands, there is a lot of motorized use, vandalism, trash and more. It was already designated as a no-shooting area. The Sheriff asked the BLM to implement a shooting closure, and they will probably also implement non-motorized use at that point, since otherwise it won’t help. That area gets a lot of use and abuse. The Sheriff’s Office and BLM are working closely on this, and it may be controversial. Chair DeBone said it is particularly use for mud-bogging and the users are not careful. Ms. Benkosky stated they have a gate there, and it will be closed. The first year will entail educaton and information before they start writing tickets. They would like Redmond Park & Recreation to designate the area as non- motorized and manage the BLM portion as well. This is a logical move and would make sense, as the local residents utilize it the most. It is not big enough to be a destination location for other visitors. Ms. Benkosky said the NEPA for the area should apply. It would have to be updated if there were a lot of changes. Redmond Caves is an ongoing project, subject to vandalism since it is so close to town. Various groups are trying to protect it and keep it clean. The Buckhorn Canyon mining claim is being closed down, and contamination is being addressed. The Steamboat Rock area is an issue, regarding access, vandalism and dumping. A new group, the Crooked River Ranch Riders, an OHV group, stepped up to help with this. The wildland designation desired by ONDA is becoming an issue. She suggested that both counties should apply for the Federal Lands Access Program grant since the area may be in both counties. Mr. Anderson said that the FLAP grant priorities were already established by the County, but the Board can choose to add this. The FLAP cycle is every two years. There are other, broader issues associated with this regarding road access. There are two road districts and the homeowners’ association, and Jefferson County is a factor. It is a complicated issue. The access committee is composed of people from all of those entities. Ms. Benkosky encouraged Deschutes County to sign on if Jefferson County was the primary applicant. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 8 of 11 Pages Mr. Anderson said that maintenance is also a factor. Ms. Benkosky stated the path is there but it is not a true road, which needs to be constructed. It would be a disaster as it is, if people tried to use it to escape from a wildfire. BLM is working on reestablishing the right-of-way. In regard to Wychus Creek, Commissioner Baney said there is a group working on this project. Ms. Benkosky said that whether this is to be a wilderness area is up to Congress. The Wickiup Junction/Highway 97 project is waiting for ODOT and the Federal Highway Administration to move forward regarding local road improvements. They say 52 acres of BLM land is needed for the project, and they already have permission to use it. They are working with Paul Hatcher on the cliff grazing allotment. This will have to be denied due to the use of water and building fences in a wildlife corridor. He is aware of this, and the fact that local residents were very much opposed to it. They are currently working forward on removing fencing in the Badlands area. ONDA has done a great job overseeing the property. There will be good access into the area, with a trail from parking into the Badlands. National Public Lands Day at Reynolds Pond was very successful. A lot of people were involved in cleanup and restoration. John Allen of the U.S. Forest Service stated that in regard to FLAP, his staff is working with the County on some joint projects. The Deschutes Forest Collaborative for Century Drive and west of Bend will look different soon, due to a timber sale. During the next couple of years, there will be a lot of active forest management, mostly thinning. He is in the initial phases of starting a recreation collaborative for the National Forest, and there seems to be a lot of interest. The Welcome Station on Century Drive will be built in the spring, and perhaps open in the fall. They are talking about a partnership with COVA on this. They will probably be open eight months a year. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 9 of 11 Pages Within the Newberry National Volcanic Monument, significant improvement projects have been done at Lava River Caves and other sites. Congress is allocating more funds for national monuments in national forests, so he will pursue other projects. NRCS has a program regarding hazardous fuels issues. It is focused here on the wildfire plans. He will ask for County and La Pine help in building support for this project. They hope to treat 16,000 acres near the City of La Pine to protect neighborhoods, and will work with Mr. Keith on this. Mr. Keith said there was a short-turnaround for funding the last time. They have more time for this now. Mr. Allen noted that regarding the wildfires here, the joint information center was very helpful. They also have done some joint training and included partners from outside the county. The Deschutes Children’s Forest is now the Children’s Forest for Central Oregon, since it was expanded into other counties. The programs reached 14,000 school-age children and most teachers are partners. They hope to have every child here exposed to the program. Forest Plan revisions start this fall, and they hope to involve the community. The recreation collaborative can be a great resource. The Forest Plan sets up the management plan for the next 15 or 20 years. It is supposed to be done every 10-12 years but the last one is 19 years old. Mr. Allen asked if the County was notified about the volcanic response update. He was advised it wasn’t. He said the USGS is updating its 2007 plan that was never finalized. This has to do with city and county responses in the case of a significant volcanic event. He will share this information. One of the USFS staff is Dave Peterson, a Nobel Prize winner who is dealing with climate change. He will be working in the Deschutes starting this year. He wants to determine how climate change might affect the forests and more. It is an analysis and not decision -making, but will influence future decisions. Minutes of Board of Commissioners’ Work Session Wednesday, January 7, 2015 Page 10 of 11 Pages A drier, warmer climate will mean more wildfires, and less snowpack means more peak events, so this will change ultimately how people think about water and infrastructure. One example has to do with salmon and steelhead, making them wonder if they should make significant changes now if 30 years from now there is not enough snowfall for the rivers. Ms. Benkosky stated they also produced a map of homeless encampments, showing how those camps impact the BLM lands. There are big, usually negative impacts. Commissioner Baney said that the County is not taking any action now on this issue, especially in mid-winter. Chair DeBone added that the Sheriff Office is often in contact and offers services. Commission er Baney noted that they are working with COVO on behalf of the Veterans, but are not actively trying to shut them down unless there are health or safety concerns. The question at this point from the Sheriff’s Office was merely what person would represent the County if there is an incident or violation, since it has to be a person. She added that no one seems sure of what services are truly available, and how many people would take advantage of them. It does not make sense to displace the camps when there is nowhere for them to go. This is taking a back seat for the winter, and they hope to coordinate a conversation on this issue later. Chair DeBone added that they are looking at implementing verbiage used in State law, since this problem is happening at the State level as well. There is no easy fix. Mr. Kropp added the homeless leadership council meets once a month at the Bend Library, including homeless people and the provider of services. Ms. Benkosky presented another map showing where shooting is not allowed, mostly due to the high number of residents and safety issues. It is hard to get support for adding more no-shooting areas. 3. Other Items. BANEY: Move signature of Order No. 2015-009, accepting review of the Hearings Officer’s Decision on the Tumalo Irrigation District/ Bishop Case. DEBONE: Second. YOTE: BANEY: Yes. DEBONE: Chair votes yes. Dave Doyle said he would like to put the Shepherd issue on hold until they have a chance to look at this at a bigger level. This would mean one hearing instead of two, but would involve two different votes. Commissioner Baney asked for a matrix to review. Mr. Doyle stated that he would like to do the same thing with the COlD canal issue, and perhaps combine it for an evening hearing on the historic designation appeal. There probably will be the same people interested in both. Commissioner Baney would like to see this pushed out to perhaps March. Mr. Anderson noted that there is some concern about a conflict of interest with Commissioner Unger, since he has been involved heavily with water groups. Mr. Doyle said it is legislative in nature, so Commissioner Unger can disclose his activities or recuse himself if necessary. However, if the remaining two votes end up split, this would result in a denial. Being no other items discussed, the meeting was adjourned at 4:15 p.m. DATED this /if-fi Dayof ~2015 for the Deschutes County Board of Commis~ &rJ2~- Anthony DeBone, Chair Alan Unger, Yice Chair ATTEST: ~~ Recording Secretary Minutes of Board of Commissioners' Work Session Wednesday, January 7, 2015 Page 11 of 11 Pages Deschutes County Board of Commissioners 1300 NW Wall St., Suite 200, Bend, OR 97701-1960 (541) 388-6570 -Fax (541) 385-3202 -www.deschutes.org WORK SESSION AGENDA DESCHUTES COUNTY BOARD OF COMMISSIONERS 1:30 P.M., WEDNESDAY, JANUARY 7, 2015 1. COY A Mid-Year Report -Alana Hughson 2. Forestry Update -Ed Keith; ODF, USFS and BLM representatives 3. Other Items PLEASE NOTE: At any time during this meeting, an executive session could be called to address issues relating to ORS 192.660(2) (e), real property negotiations; ORS 192.660(2) (h), litigation; ORS 192.660(2)( d), labor negotiations; or ORS 192.660(2 ) (b), personnel issues; or other issues under ORS 192.660(2), executive session. Meeting dates, times and discussion items are subject to change. All meetings are conducted in the Board o/Commissioners' meeting rooms at 1300 NW Wall St., Bend, unless otherwise indicated. Ifyou have questions regarding a meeting, please call 388-6572. Deschutes County encourages persons with disabilities to participate in all programs and activities. This eventllocation is accessible to people with disabilities. If you need accommodations to make participation possible, please call (541) 388-6571, or send an e-mail to bonnie.baker@deschutes.org. 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Y-v.. t:'-~ ~"~J>--n ' ~b\. ~b~J..os 1e@£ /,'f(.tCjOv \<'-n 'St1A . cl od & ~ o ~r'\ .~~v. ~f*-\\.e-,,=~.-red. '± ~OVlS~ _ ~L_~ _ J0V'y@ b?M/~~ ~2!'";f l @+efhe-ft1\N.( ,U/b\ r...J c? ;)~!;~[,-A ~l!..c.6.)...c. ~-c...w--.... -.. - - ---- -- I Ito lDl·.r . ~ ~ '"-1.- Presentation to the DESCHUTES COUNTY BUDGET COMMITTEE MID-YEAR REPORT I JANUARY 2015 "The Central Oregon Visitors Association will market and and promote Central Oregon as a year-round visitor destination to improve the economic vitality of the region." RESEARCH: Consumer Database I Third party I Travel Oregon Regional Visitor Profile ANALYSIS: SWOT -Strengths I Weaknesses I Opportunities I Threats Geographic I Demographic I Psychographic profile of customer STRATEGY: Goals I Objectives IVehicles I Deliverables PLAN: Fiscal Year -Short Term I Multi Year -Long Range EXECUTION: Advertising I PR I Social Media I Website IWelcome Center I Visitors Guide ACCOUNTABILITY: Deschutes County TRT up 23.04% FYTD = Real Rev. Growth up 9 .04% (adjusted for 1% TRT rate increase) FY15 is year three of COVA's 3-year plan to feed the top of our funnel by developing destination awareness for Central Oregon in the Bay Area and NoCal. (SoCal, WA and OR remain important secondary markets) DESTINATION ADVERTISING: COVA spends $1.4 million in Direct Advertising and Marketing from a $1.9 million budget. FY15 Cooperative Marketing Campaigns Include: " Travel Oregon co-op's: 7 Wonders of Oregon & the Regional Cooperative Marketing Program ($150,000 in co-op's) " Resort Golf co-op's: Central Oregon Golf Trail, Central Oregon Top 100, Pacific Amateur Golf Classic ($400,000 in co-op's) " Sunriver partner co-op's: Mt. Bachelor winter program, spring/fall event programs ($95,000 in co-op's) PUBLIC RELATIONS: COVA's Public Relations programs generate double the paid advertising budget in Earned Media. Earned Media FYTD has topped $2.3 million, with a budget investment of less than $25,000. SOCIAL MEDIA: Facebook, Twitter, Instagram, blogs, video all personalize the Central Oregon story CONSUMER REMARKETING: Connect online with those who have previously engaged with Central Oregon WEBSITE DEVELOPMENT I SEO I SEM I PPC: New web platform launched 3/14 OFFICIAL CENTRAL OREGON WELCOME CENTER & VISITOR GUIDE: Visitor engagement and Inquiry Fulfillment MARKET RESEARCH: Annual Consumer research to obtain objective data about the Central Oregon visitor demographic, lifestyle, travel habits, geographic origin, destination awareness and buying decisions Travel Oregon Co-op: Leverage Travel Oregon's $2 .3 million '7 .. Wonders of Oregon' image campaign to inspire visitation, consumer . --£ -[ .! engagement and sharing of experiences by consumers, travel bloggers ------.. and photographers. 7 WONDERS CAMPAIGN RESULTS In total, the campaign over-delivered on the plan with 5.3 De~linij,L ion Sm.ith Rot'k 'sf :U" P::lrkmillion Smith Rock impressions (3.8 million of which were video impressions). Additionally, the Smith Rock assets received 2.06 million Travel Oregon base campaign impressions for a total of 7 .98 MM impressions served (19% share of voice). Mirroring the Travel Oregon base campaign, iRoll performance (the interactive pre-roll) across Turner Digital was the most effective among iRoll partners, with a 1.48% engagement rate and 37.9 average time earned. Smith Rock Landing Page received 37,222 Unique Page Views on traveloregon.com Top Cities (% of Page Views): " Portland (24%) " Other (19%) " Seattle (14%) " San Francisco (13%) I - CWllml Ore';:O n Ilikm~; Smirh Rod: (Videu ) Travel Oregon Regional Cooperative Marketing Program: Leverage Travel Oregon's $15 million annual state TRT revenue with the RCMP grants to Oregon's seven regions . COVA is the designated grant recipient for Central Oregon, and builds the strategy and execution of the RCMP program for the region. Eacll Central Oregon DMO serves on the RCMP Stakeholders Committee to craft programs that will impact all corners of the region. Travel Oregon stipulates RCMP funds must be dedicated to out-of-state and international marketing to overnight visitors. RCMP Region-wide emphasis: Leverage COVA's public relations investment through domestic and international media relations : CaVA co-op's with Travel Oregon on more than two dozen international familiarization trips to the region, hosting dozens of travel trade planners and media contacts. CaVA designs the itineraries to insure that FAM attendees see the depth and breadth of the regional product, from the High Desert to the Destination Resorts. Central Oregon Air Service Team: In partnership with EDCO, ROM and Mead/Hunt consulting, the RCMP grant makes it possible for CaVA to support commercial air service new market development and retention. Highlights: " Ala ska Airlines to add one additional SEA night beginning July 2.015 " United Airlines to add one additional SFO flight beginning June 2.015 " Need to consistently message to Central Oregon residents the importance of 'use it or lose it' air service " CaVA has taken lead to plan , produce and execute the inbound air service marketing strategies in developing markets (SFO, SEA , Los Angeles) Expand International inquiry fulfillment and marketing alignment programs with Travel Oregon: The RCMP program allows CaVA to implement an international marketing effort that would not be practical, nor possible, on our own. CaVA is also able to 'network with the world' at IPW and Canadian sales missions. " 5,000 buyers from around the world " B2.B sales opportunities with Travel Trade " International Media Marketplace for one on one meetings with international travel writers The RCMP program makes it possible for CaVA to fulfill all international inquiries with the Official Central Oregon Visitors Guide. Enhance digital tools to help destination visitor planning: CaVA produces, optimizes and maintains the Regional web site for destination Central Oregon vacation planning. RCMP resources help to keep VisitCentralOregon.com the most comprehensive resource for Central Oregon visitor information available. ,. Maps, itineraries, blogs, videos and photography provide a visual and in-depth overview of the destination User engagement is designed to take visitors through the web site and to our partner links with seamless integration OBJECTIVE Establish Central Oregon as a premier golf destination to both the regional and national audience. STRATEGY Leverage National ranking and recognition of 3 of Central Oregon's the regions courses to highlight all 30 within the destination. Private sector 1:1 co-op match with COVA TACTICS Print and digital strategies with key golf publications, primarily in Northern and Southern California (non-stop air service routes) ;J Image development and call-to-action messaging to book multi-night golf destination vacation packages METRICS I RESULTS: 660,000 print impressions / 7 million digital impressions 595 Room Nights Booked via COVA Travel Concierge $204,583 in lodging and $154,190 in green fees $358,773 campaign ROI ($190,000 campaign cost) Traffic driven directly to the golf section of the COVA website using a unique website URL. Outbound links from the COVA website directly to member golf facilities -------- --- OBJECTIVE Position Central Oregon as a nationally competitive golf destination by establishing a highly competitive amateur golf event to attract destination golfers, families and media i n the non-peak season. STRATEGY Target avid golfers up and down the west coast with visual communications and enticing package offers combining lodging and PacAm tournament entry. Promote the quality, quantity and diversity of the Central Oregon golf product, utilizing the PacAm as the call to action. TACTICS Golf magazine print and digital messaging Golf writer FAM trips centered around the PacAm Golf specific consumer e-newsletters in the U.S . METRICS: PacAm is now the largest Amateur tournament in the nation, west of the Mississippi " Average length of PacAm stay, 6+ nights Average daily spend , $297 .50 per participant / per day Annual economic impact of more than $1.7 million PacAm event Earned Media of $250,000+ ==---- =-=.:::.-=.."':'"'..!.-"..====--- =--~ 1-,, OBJECTIVE Co-op resources from Sunriver and Mt. Bachelor to promote the destination as a key driver for family travelers. Winter -Mt. Bachelor co-op (October -February) Spring -Pacific Crest Family Sports Weekend Fall-Marathon for a Cause & Pacific Amateur Golf Classic STRATEGY Leverage COVA's significant Bay Area destination campaign to target adults age 35-54 (skewing female and families). Highlight destination events to drive interest and bookings to develop non-peak seasons . TACTICS Television (broadcast, cable and iTV) Online and digital web banners and videos Print advertising in niche active publications Public relations; FAM trips for freelance writers, bloggers CO-OP STRATEGY Leverage resources with 1:1 match (S50k each) with Mt. Bachelor and the 'basecamp' community of Sunriver Extend destination messaging to year-round with inclusion of a winter campaign Utilize events (Pacific Crest Weekend I Marathon for A Cause I C~nrr~l " Orl'8On PacAm to drive consumer trial and visitation) OBJECTIVE Generate Earned Media to raise awareness of Central Oregon as a travel destination to leverage and expand the reach and influence of COVA's paid marketing programs TACTICS Pitch story lines utilizing Central Oregon storytelling elements Produce travel writer familiarization (FAM) tours to experience Central Oregon firsthand with a goal of securing earned media coverage from influential travel writers and editorial staff Focus on attracting accredited journalists to the destination to generate widespread print, broadcast and digital stories Generate organic social media conversations about the destination through active social media participation Work with the Travel Oregon Global PR team to insure Central Oregon is featured in statewide PR initiatives GOALS I METRICS Secure 200 Earned Media feature stories, blogs/mentions on Central Oregon region annually Host two dozen (2 per month) travel writers/bloggers to visit/write about the region l'Ai;li II ~'IS ,.j; f3 Ii i.) i 1.,,\ te iiJ ~ If.' 01 ;1 iff ii·':i ,Id;!, :i bike Confirmed/Completed FY 15 FAM Trips (sample of broad scope of media engagement) Sonja Grosset w/ SIP NW Magazine BIKE Magazine I Central Oregon is the featured destination in 100-page BIBLE of Bike Test issue Travel Oregon Global Sales and PR team Anne Taylor Hartzell, Hip Travel Mama/KCPQ-TV Ken Van Vechten, Alaska Airlines Magazine Sarah Auerswald, Moms LA Blog Tim Neville, NY Times, Outside Magazine (Wild story angle), VIA Magazine Allison Williams, Seattle Met Tamara Gruber, We3Travel.com Jeff Shelley, Golf Odyssey Meagan Shamy, Mommy TravelS/USA Today 10 Best Crai Bower, Sunset magazine Marty Kaufman, GolfWeek Beth Buehler, Mountain Meetings Nancy Dunham, freelance travel writer, USA Today Anita Crotty, VIA Magazine Earned Media I July -December Total Story Placements: 129 Earned Print Circulation: 10.7 million Earned Online reach: 436.7 million Hosted FAM1s (# of people): 121 Media, Travel Trade, Tour Operators Total Earned media value: $2.3 million ***COVA bid on and secured the 2015 NW Travel Writer's Conference for Sunriver -100 of the west's preeminent travel writers will visit our destination in April 2015. COVA has produced pre and post FAM tour itineraries for a select group of travel writers in conjunction with this conference. OBJECTIVE Use Facebook, Twitter (current) and Instagram, Pinterest (long-term) to build brand awareness of Central Oregon via User Engagement TACTICS Share COVA content with broader audiences and position ourselves as THE experts of all things Central Oregon tourism Be an honest and authentic "voice" for inspiration to our followers Drive potential destination visitors to our website with organic and paid social media tactics Highlight and elevate COVA members with direct links GOALS 10% growth in page likes and Twitter followers. 15% increase in clicks from social media to the COVA website 15% increase in engagement (post likes, shares and comments) METRICS Page/Fan "like" increases I Twitter followers increases Engagement (conversations) increases Social to web conversion rates SOCIAL TO WEB ACQUISITION: 4,639 CLICKS TO SITE FYTD AVERAGE MONTHLY ENGAGEMENT 6,113 SHARES, LIKES & COMMENTS FACE BOOK PAGE LIKES: 29,442 up 5% FYTD TWITTER FOLLOWERS: 3,266 up 33% FYTD ..FACE BOOK ---- Facebook is an extension of your business. It is an efficient way So IfIXCltled lor Ir.e r....... 0' 1).1(.0 ~~""'S Bblo of S:.kOTesls ISSue 'u~CwlIl~ ()fegan! Hgre', U. dtgu,MJ snort , ¥Yf1 lch incl ud4r.o IiOfl"lt} to reach a targeted audience and share updates and more with the people who are most likely to be receptive to that message. CaVA will execute at least 12 online contests during calendar year to help build fan base, increase leads, and spark conversations about the Central Oregon experience. Contests $(.r~ft'd IUtUcI D:1 ~~8W Year's D.Jy WI7IlhIt to build "Likes" ensure that our message reaches larger swath of potential visitors. Post boosting -Facebook has made it more difficult to reach our audience organically, requiring a small budget allocation to a.....~.. 'Y...,.:oN .... ensure that our message is seen. CaVA will daily boost Facebook posts to put Central Oregon destination content in T&1c. ~.. .....,.U'l a '''nail. M.d gI. 't~eduo:a~.)(ftl C-~.front of our target markets. TWITTER Twitter will be used to build and support the Central Oregon brand and to generate leads. CaVA will use the platform to share ideas and articles and drive traffic to the CaVA website. OBJECTIVE Connect with those who have previously engaged with Bend-Sunriver, Central Oregon with a specifically targeted marketing message or promotion. r:...~~,"q._""""""'...tr..,. _ bo.I,..~........ Increase subscriptions to both social media and COVA's consumer -... eNewsletter ..... I Central Oregon Adventure Guide Convert COVA website visitors into vacation planners and buyers TACTICS Consumer eNewsletter to connect with those who are already familiar with Central Oregon Web banner remarketing to visitors who have engaged with VisitCentralOregon .com METRICS OF SUCCESS eNewsletter open rate and click-through rate Increase in consumer subscriptions to social media and eNewsletter Monthly click-through rate from remarketing to website Total web banner retargeting banner impressions GOALS Maintain an Open Rate of more than 20% ", Generate click-through rate to website of more than 7% Grow the consumer eNewsletter List by 15% annually CONSUMER eNEWSLETTER All customers have a customer lifecycle with your company or brand. Email is a reliable, robust and cost effective way to both acquire new customers and also to make your existing customers repeat, loyal customers. COVA will use eNewsletters to: Support targeted marketing campaigns Highlight upcoming regional events Drive readership of content on VisitCentralOregon.com eNewsletter Requirements &Tasks: Maintain an editorial calendar Design, create, and send the consumer eNewsletter 24 times per year ONLINE WEB BANNER RETARGETING Retargeting is the practice of serving web banner ads to people who have visited your website after they leave. Ads appear on a variety of sites throughout the web. COVA will use retargeting to: Create repeat traffic to the COVA website with the goal of additional eNewsletter sign-ups. Retargeting Requirements &Tasks: Create compelling banner ads that generate clicks CONSUMER EMAIL DATABASE 44,660 up 9.8% YTO AVERAGE eNEWSLETTER OPEN RATE 23.6% (ind . standard .07%) MONTHLY WEB BANNER IMPRESSIONS 211,271 AVG MONTHLY EMAIL CTR 11%(ind . standard .03%) OBJECTIVE Develop VisitCentralOregon .com as the comprehensive regional visitor information website for the region . Increase awareness of Bend-Sunriver, Central Oregon as a visitor destination. Primary markets include San Francisco -Bay Area and Northern California. Tertiary markets include the Pacific Northwest (Oregon, Washington, Western Canada) Increase traffic through phone calls and web visits to COVA member websites TACTICS Inspirational stories, photography and video Member lists and direct outbound links Regional event calendar with member and activity highlights Direct online reservation booking links to members via JackRabbit software, providing real-time rates and availability METRICS OF SUCCESS Outbound clicks to member web sites Total web sessions Increase in return visitation Geographic location of website visitors GOALS* 15% annual increase in outbound clicks . 10% increase in total web sessions Increase return visitation to the website by 5% *2014 will establish metrics benchmarks for the website MEMBER LISTINGS COVA members are displayed in organized lists by category with direct links to member websites, making it easy for visitors to find the business they are looking for. Hotel properties have the ability to feed live rate information to the COVA website, providing valuable information to website visitors. CALENDAR OF EVENTS A regional calendar of events creates a large amount of unique pages on the COVA website, creating tremendous opportunity for organic search traffic. Because Google and other search engines put a high value on newly posted materials (date stamp)' calendar listings are a top source of organic search traffic as they are added with ongoing frequency. VISITCENTRALOREGON.COM BLOGS I VIDEOS Published Stories = 198 FYTD Produced Online Videos = 15 FYTD The COVA blog provides: Inspirational stories ;S Example itineraries & Trip ideas ({Favorite" Lists (Activities, Dining, Hikes, etc.) JUL-DEC 2014 vs. JUL-DEC 2013 Sessions Users Pagevlews + 49.47% + 42.27% + 16.28% 69.779 VII 46.~ 55.SO~ YS 39,01~ 41 ':'2.5 Vb ~21 879 • New Visitor • Returni ng Vistlor Jul1, 2014 -Dec 31, 2014 Ju11, 2013 -Dec 31, 2013 OUTBOUND CLICKS FROM WEBSITE DEC FYTD Total outbound clicks to members 2,196 21,411 IIBook Now" lodging clicks 244 2,596 OBJECTIVE Increase Website Traffic with Quality Lead Generation Branding & Awareness METRICS OF SUCCESS: Website Visitors Acquisition Average Search Engine Results Pages (SERP) ranking for high volume search queries Domain ranking from SEOMOZ (industry leader in SE~ ranking and metrics) TACTICS Analysis of site SE~ elements (title tag, META descriptions, H tags) SE~ keyword strategies based upon potential traffic and highest potential reward words/phrases Photo optimization (photo naming, captions and alt text) Maximize inbound and outbound links to relevant and credible websites GOALS Increase traffic from paid and organic search by 20% JUL-DEC 2014 vs. JUL-DEC 2013 20 13 Orga ni c Search ~ 20 14 [}l rec\ & Em ai l ___'--~- Referra l ~-- SOCial PaJo Searc h o 10000 20000 lOOM 40000 PAY PER CLICK (PPC) Pay-per-click (PPC) is a great way to drive initial traffic to a site. However, it can be expensive, depending on the keyword combinations used and is best used to supplement other marketing efforts . PPC Requirements & Tasks: Monthly AdWords keyword audit Campaign updates -AlB testing, report analysis Optimize cost per lead by analyzing positive and negative keywords SEARCH ENGINE OPTIMIZATION ("0rganic" SEO) SEO, or organic search, can take time to generate consistent traffic. Depending on keyword competition and saturation, it can take from a month or two to years to show results for competitive searches in search engines like Google. SED Requirements & Tasks: Ongo i ng keyword research and analysis to determine where the best opportunities exist . On-page optimization of content and site meta to provide the best opportunity to be included in SERP. Create i nternal and external link strategies to increase COVA 's overall Quality Score for search engines PPC & Organic Search work in support of each other in Search Engine Results Pages (SERP) .... t ' ,,:),l ................ iJl I<,XU ,:, ' , (I Central Oregon Goff T nps • 30 WOIfd.Clas9 Course. _,~a>nV90f!' Cenl!81 0 1'lOgOO Golf 1AA~M3P1't tlUt'l.n~ WIIoW•• ~CICItTV' ''' tIOc*. _ t-..diNeS AIpIm ~ Central Oregon Go~Pass· TroonGol!Cards .com cae.. )O~. ~RA*nOP'IG _.~_' 1_&<1-2IU" ~""'FarTao Or.uon Gail ~O I;jru:L OJyarc. rCllWy &~ Central Oregon GoII Deals ~.. UpT!)aCNoOff · .t. F~'Gt:.M~ Uotdtfb.~ 1fIIOIIII..o:xr\IC.,.,..OrIgoft_GoIf· o... ..T_ ~Dy5l>lo · c-.UI · ,.,0,· T_ CWft Bv~ ~Cantnol Orlfg'bfl GoI' o..'111.""""" __' The Centra l Oregon GollT",fll VI&n Central O ,.".on .....,.n~""""'~l · GoH.n Redmond , Oregon ........,".f.UML~~&.0 ~Go lf CounIe Il' Central er.gon. ~Uc" -.~.Ott!-\ .... ~,'-n T""Ctwb aon co u rw .. Bo.nd, OfIlUlM'I IW,JI., T~ 1\".-. " -.'orf't* ........ ... 1#' ... _ ....~ .. >I'l' -......_"-""' r0l'1AIQIII ..........a ~ Be!1dICe n l ra l Oregon GoI! Guode • OregonGoll.oom ...... _......-.............,..., . Central Oregon Cabins f;:~IIC%toO$II:/'4If ,:roo lOW lin Cant'" ontgOl\. 'EIuIit 0eIII Fot.m ~'\'NO -.~. ~..'I:Io lf CI:IIJI"II _M~I"'I!'IftI~lOlI~nI ......1III ""-'... ~P"..... ,.. .... OBJECTIVES Operate Central Oregon's comprehensive Regional Visitor Information Center (VIC) to serve and directly engage with destination visitors Fulfill visitor information i nquiries with the Maggie award-w i nning Official Central Oregon Visitors Guide TACTICS Welcome Center open 7 days per week , year-round Perfect-bound, magazine quality Official Central Oregon Visitors Gu i de (readership: 275,000): " Placement in Central Oregon resort units, hotels rooms, vacation homes, condo 's and B&Bs " Oregon State Welcome Centers " Chambers of Commerce & DMO's " AAA offices throughout OR, WA, CA ID , NV, AZ " RDM and PDX airports " Distribution at travel tradeshows domestic and international (with Travel Oregon). GOALS: Serve 35,000 visitors via Visitor Information Center Guest Survey 10% of visitors to the VIC Distribute 100% of visitor guides printed (110,000) OBJECTIVE Market Perception and Visitor Profile research studies to objectively compile and analyze data on consumer travel habits and preferences to guide and facilitate COVA's strategic planning. Conduct annual and biennial systematic examination and evaluation of data. TACTICS Annual COVA consumer database research by outside contractor " Customer demographics and psychographics " Travel preferences -purpose of trip " Geographic origin of travelers " Destination awareness Biennial Travel Oregon research " Central Oregon travel market size and structure " Overnight trips to the region and statewide comparisons ,. Purpose of trip ,. Overnight spending and per person expenditures COVA Visitor Information Center surveys ,. Customer demographics and psychographics " Travel preferences -purpose of trip ,. Geographic origin of travelers " Destination awareness OUTCOME: Marketing strategies that are developed from quantifiable and objective research to provide the basis for effective, targeted marketing and messaging to COVA's key consumers. COVA's culture for success: Collaborative Regional Partnerships " Alignment with Travel Oregon and Central Oregon DMO's " Strategic Planning I Expertise " Accountability I Results Deliver what the Consumer / Customer is seeking " Leveraging Collective Resources Research I Analysis I Strategy I Plan I Execution I Accountability: " Deschutes County TRT + 23.04% FYTD " Real Rev. Growth + 9.04% (Adjusted for 1% TRT rate increase) THANK YOU DESCH UTES CO U NTY! 01/02/15 Central Oregon Visitors Association ~ Accrual Basis Statement of Activities December 2014 Dec 14 Budget Jul -Dec 14 YTD Budget Annual Budget Annual Variance Ordinary Income/Expense Income Support & Revenue Unrestricted Deschutes County Room Taxes Deschutes County Fund 160 95 ,000 .00 95,00000 911,454 .72 720,000.00 1,221 ,330.00 74 .63% Total Deschutes County Room Taxes 95 ,00000 95,000.00 911 ,454 .72 720,000.00 1,221,330.00 74 .63 % REV Marketing Co-op Investments 0 .00 3,000.00 57,391.59 18,000.00 35,000.00 163.98% REV Membership Dues 775 .00 0.00 116,815.50 116,500.00 120,000.00 97.35% REV Visitor Guide / Web Site 547 .30 1,000.00 2,318 .30 6,000 .00 20,000.00 11.59 % REV Pacific Amateur 0.00 0.00 293 ,541 .61 250,000 .00 250 ,000 .00 117.42% REV RCMP / Travel Oregon 74 ,166.36 74 ,166 .36 148,412.22 148,332 .72 148,332.72 100.05% REV Visitor Center -Trail Card 1,368 .01 100.00 3 ,688 .01 700.00 60,000 .00 6 .15 % Credit Card residual 2,043 .02 2 ,000.00 4 ,106 .60 6,000.00 9,000.00 45.63% Total Support & Revenue Unrestricted 173,899 .69 175,266.36 1,537,728 .55 1,265,532.72 1,863,662.72 82.51% Total Income 173,899 .69 175,266.36 1.537.728 .55 1.265,532.72 1,863.662.72 82.51% Expense Expenses Unrestricted Advertising & Marketing Expense Central OR/Destination mktg 5 ,863 .35 45,000.00 99.095 .00 110,000.00 459,325.00 21.57% Central OR/Sunriver marketing 2,130 .00 15,000.00 123,630 .85 48,000.00 332.185.00 37.22% Web site & digital marketing 200 .00 5.000.00 23.689.01 30,000.00 60,000.00 39.48% Industry Representation & Dues 0.00 300.00 2.03000 1.800.00 3,50000 58.00 % Pacific Amateur Golf Classic 141 .82 0.00 263,394 .64 233,000.00 250 .000.00 105 .36 % Public Relations / Sales 64 .96 5 ,900.00 3.049 .87 16.000.00 30 ,000.00 10 .17% RCMP / Travel Oregon 4,421 .75 15 ,332 .72 90 .863 .17 121,332 .72 148,332 .72 61 .26% Telephone services 167 .98 580 .00 3.218 .81 3,480.00 7,000.00 45 .98% Visitor Center -Trail Cards 1,225 .50 100.00 4,207 .00 600.00 60,000.00 7 .01% Visitor inquiry fulfillment 3,284.47 2 ,080.00 17.566 .09 12,480.00 25,000.00 70.26% Total Advertising & Marketing Expense 17,499.83 89.292.72 630,744.44 576,69272 1,375,342.72 45 .86% Page 1 of 2 01/02/15 Central Oregon Visitors Association Accrual Basis Statement of Activities December 2014 Dec 14 Budget Jul -Dec 14 YTD Budget Annual Budget Annual Variance Facilities and Equipment Computer Hardware / Software 0 .00 83.33 0 .00 499.98 1,000.00 0.00% Computer Program & Support 0.00 83.33 79.00 499.98 1,000 .00 7.90% Depreciation 207 .25 333.33 1.243 .50 1.999.98 4 ,000.00 31 .09% Equipment Repair & Maintenance 0 .00 83 .33 0 .00 499 .98 1,000 .00 0 .0 0% Office lease / CAM's/ utilities 2,407 .83 5 ,226 .00 19 ,256 .20 31 ,356 .00 62 ,715 .00 30 .70 % Total Facilities and Equipment 2,615.08 5 ,8 09 .32 20 ,578 .70 34,855.92 69,715 .00 29 .5 2% Office Expense Accounting & Audit Fees 1,602.64 294.00 12,795.26 11 ,813.00 14 ,000.00 91.40% Copier/Fax/Scanner 465.37 447.92 2,243.49 2,687 .52 5,375.00 41.74 % Credit Card & Bank Fees 102.67 750.00 3 ,509 .66 4 ,500.00 9,000.00 39 .00 % Insurance 0.00 0 .00 4,113 .55 3,450 .00 3,450 .00 119 .23% Legal Fees 0 .00 0 .00 1.438.00 250.00 250 .00 575.20% Office Supplies 156 .14 650.00 996 .69 3,366.00 5 ,500 .00 18.12 % Total Office Expense 2,326 .82 2,141.92 25,096 .65 26.06652 37,575 .00 66.79% Personnel Expenses Wages & Salaries 30,082.03 31,740 .00 165,804 .61 205,370.00 410 ,530 .00 40 .3 9% Payroll Taxes 2,309 .29 2,500 .00 14,512 .22 15 ,000.00 30,000.00 48.37% Simple IRA Plan 794.38 875.00 3,971 .90 5,250.00 10,500.00 37.83 % Employee Benefits 4,106.19 4,583.33 24,637.11 27,499 .98 55,000 .00 44.80% Total Personnel Expenses 37,291 .89 39,698.33 208,925 .84 253,119.98 506,030.00 41 .2 9 % Total Expenses Unrestricted 59,733 .62 136,942 .29 885,345 .63 890,735.14 1,988,662.72 44 .52 % Total Expense 59,733.62 136,942 .29 885 ,345 .63 890,735.14 1,988 ,662 .72 44 .5 2% Net Ordinary Income 114 ,166.07 38,324 .07 652 ,382 .92 374,797 .58 -125 ,000.00 -521 .91% Other Income/Expense Other Income Interest Income 27 .15 0.00 239.12 0.00 0.00 100.00 % Total Other Income 27.15 0 .00 239.12 0.00 0.00 100 .00% Net Other Income 27 .15 0.00 239 .12 0.00 0.00 100 .00% Net Income 114,193,22 38,324.07 652,622,04 374,797.58 -125,000 .00 -522 .10% Page2of2 Annual Fire Funding Framework Est. Gross Costs 75.6 Est. District Deductible -2.1 Insurance Ded. GF -10.0 Insurance Ded. OFLPF -10.0Total Large Insurance Policy -25.0 Sub total 28.5Fire Costs $75.6 M Insurance $45 M Policy $25 M Deductible $20M Insurance Premiu m Statewide Severity I!IIJ!IIiiIii1II Other Funds $25 M Insurance Policy $10 M of GF $10 M OFLPF I· GF OFLPF Est. Reimbursements Est. FEMA -17.6 GF$2M GF $1 M Rates *OFLPF $3 M Severity Resources Base Level of Fire Protection The Fire Department * OFLPF-Oregon Forest Land LO 50/50 GF Protection Fund ___ _ _ __ ___ _ ___________ Lightning and IMY Deployments Li ghtning Strikes June -September 2014 A nd OD F IMT and Interagency Deployments 86,.271 lighting Strik"", i n DIegO" l1/O1 -9f29l 44.602 in July 34,246 in Au!lillY Strikes 20000 18000 16000 14000 12000 10000 8000 6000 4000 2000 ___________n~nac __ __ a ~~_~~~~~~~~~~~~~~______ ____ ~~-----~-~_m~_~ C()C()C()C()C()C()C()C()C() ______ __Nm~m~~~m~~.~~~~~o~~~~~~~~m~~~~~~~~~~~~~~=~~~~~~~2~~~~~m~~~~~~~~~~~=~~~ ~~~~~~~~W~ ~~~~~~~~~~~~~~ m~~~~~~~~woo~~~oow~ ~~~~~~~~~m~~~ ~n n n nnn ~~ ~[l nnn~~n _n nO ___ =- IMn Erv-ntFi.. [l\'lJ~<:ES5ed t .... su;. R ~d)Ih' IA OcIIoco Complex Sunfiaw&r W II\'IIrmAn Come-lex I'V1e CrMk Campl u HrtlU.x /!DwWmI Lm1;;~.m...,d) ScDUlmOnolon Gill," IS-Compluj ~Jlllmr;:r~ Yo"",'"Rv@\'all ey Poi nt runT.. Ore£on Gulch (1IuwrCo<npl eJI ) lrNeSti9tlonl South F",k ee"",le. DoaptiDn Campl..: 5 Mil. ------------------------------------------ Deschutes County Project/Activity Briefing Prineville BLM January 2015 Sage Grouse Playa Environmental Assessment We have been planning the Sage-grouse Playa Management project for several years, and started implementing the project this last fall. The project includes a combination of actions to improve ecological condition of playas and surrounding areas for sage-grouse on 143,000 acres of BLM administered public land south of Highway 20 near Hampton, Oregon. We worked closely with the grazing permittees, ODFW and several environmental groups to craft a project with wide support that accomplished a variety of objectives. The portion of the project implemented in fall 2014 was to renew the ten-year permit on a 76,000 acre grazing allotment (ZX aliotmenUSimplot -permittee), and drill three wells to provide new water sources for livestock. So far, we have successfully drilled one well and the new water will let us remove grazing from several small playas, which improves important sage grouse habitat without negatively affecting the permittee's grazing operation. Drilling wells for water is not always a sure thing, so some actions may not occur if we are unsuccessful at finding water in some of the areas. In 2015 we'll continue to implement the project. We'll install pipeline and troughs that will be fed by new wells, fence playas to exclude grazing, renew the remaining two grazing permits, and thin just under 22,000 acres of juniper where it is compromising sage grouse habitat. NOTE: Appeal periods are over on all of the above decisions except the remaining two grazing permit renewals . The permits will be essentially unchanged (same AUMs, slightly different grazing schedule), and we do not expect challenges. 2014 Wild·fire Summary 2014 was a significant year for fires in Central Oregon. The ten year average for acres burned in Central Oregon is 34,77 and in 2014, almost 315,000 acres burned on COFMS (Prineville BLM, Deschutes, Ochoco, Crooked River National Grassland), Private, ODF, and Confederated tribes of Warm Springs land. At the same time, the ten year average for wildfires in Central Oregon (BLM, FS and ODF) is 363, while in 2014 we exceeded 500 fires. In addition, COFMS representatives signed almost 20 delegations of authority to manage large wildfires throughout the season - a significant increase over average years . Hazardous Fuels Work Note: for fuels work, BLM has worked on high-priority areas in Deschutes County, as identified by Community Wildfire Protection Plans . We will shift to a maintenance schedule in these areas and new projects will focus on sage-grouse habitat restoration. Cline Buttes: BLM fuels staff have completed 440 acres of hazardous fuels reduction (thinning, piling and burning) in arid around the Cline Buttes Maston Recreational area. Commercial firewood contractors are working closely behind the thinning contractors in the Maston area between Cline Falls Highway and the Deschutes River. Another 423 acres of junipers have been thinned in the Maston area. Material not used by the contractor for firewood will be hand piled and these hand piles will be burned next fall/winter between November-February 2014/15, weather dependent. In the Tumalo area of Cline Buttes, 403 acres of juniper thinning and hand piling began last fall. These hand piles will be burned in February 2015 (if hand piles are cured) or the fall of 2015. La Pine area (Deschutes County) In the La Pine area fuels specialists have recently completed burning 560 acres of hand and machine piles in various locations including: Highway 31, near subdivisions such as Deschutes River Recreation #4, Sun Forest Estates, Forest Meadows, Antelope Meadows and Split Rail. The piles were leftover hazardous fuels from projects that reduced the potential for severe wildfire, increased firefighter and public safety, and promoted ecosystem health within the La Pine area. Doghair BiomasslTimber Sale (Deschutes County) In February, 2013, T2, the contractor for the Doghair BiomasslTimber Sale, began operations on Highway 97 and Masten Road near La Pine. The project straddles the Deschutes/Klamath County line. The entire project is 3,018 acres and is planned to be completed in fall 2015 . Initial work used feller/bunchers to cut and remove mid-story lodgepole pine in an extremely dense stand on both sides of Highway 97, south of La Pine. The material will be processed and used for sawlogs (to Interfor Pacific in Gilchrist), clean chips (for paper production, Boise Cascade, Boise, 10), and hog fuel (for power generation at a facility in northern CA). BLM is coordinating with ODOT for concurrent treatment within their ROW on BLM and private lands. Following the thinning, a second round will include combination of slash-busting, understory thinning, hand piling and prescribed fire. This two-stage process is needed to meet overall project objectives of fuels reduction, forest health, ponderosa pine restoration, enhancement of wildlife habitat, and improvement of highway safety and scenic quality. Prairie Biomass/Timber Sale (New-Deschutes County) This 2,750 acre project is located north of La Pine, east and west of Hwy. 97. The project is slated to begin late fall 2015 with completion in 2016 . Initial work will use feller/bunchers to cut and remove mid-story lodgepole pine in a dense stand on both sides of Highway 97, north of La Pine. The material will be processed and used for sawlogs, clean chips (for paper production), and hog fuel (for power generation). BLM is coordinating with ODOT for concurrent treatment within their ROW on BLM and private lands. Following the thinning, a second round will include combination of slash-busting, understory thinning, hand piling and prescribed fire . As with Doghair, this two-stage process is needed to meet overall project objectives . Playa (Deschutes County) BLM fuels staff will be thinning 3,894 acres, starting in October 2014, of junipers and implementing 3752 acres of jackpot burning of cut juniper between December 2014 and March 2015 to reduce the threat of wildfire within sage-grouse habitat in and near playas south of Highway 20 generally between Millican and Glass Buttes . Newberry Geothermal In the spring, AltaRock successfully completed the tie back to repair the well casing. They added another casing inside the existing casings and cemented it in place from the surface to 6300 feet and added perforated casing for about 2000 feet below that. The purpose of this work was to prevent stimulation from happening above 6300 feet and optimize the well for stimulations to happen in our target zone of 6300-10 ,500 feet. They conducted stimulations from Sept. 27 -Nov. 16, when they closed the well and did some flow tests. Their stimulations this year created a permeable reservoir of about one cubic kilometer right in the target stimulation zone. This reservoir has the potential to generate from 10-20 MW of electricity depending on the flow rates they can achieve from the well head. New: A new company -FORGE, and AltaRock have submitted an application with the Department of Energy to be the site for the new Frontier Observatory for Research in Geothermal Energy. This will be a national geothermal research facility operated by the PNW National Lab in Richland in conjunction with OSU . It will be funded at about $30 million per year, and the company feels it has a good chance of being chosen. If selected, BLM will have to complete a new round of NEPA as this would be a new action not covered by the original EA. Cline Buttes BLM continues to do trail maintenance with public groups for horse and bike trails in Maston. Early spring 2015 we will be finishing up trails for horses and hikers in the rest of the Tumalo Canal Historic Area. We have been working in partnership with students from Redmond High School, along with Central Oregon Trail Alliance, Oregon Equestrian, Oregon Military Dept.lYouth Challenge for many of the trails in the Maston Area. We are starting the construction contract for the Tumalo Canal Trailhead at the south end of Barr Road in Feb/March (this will involve improvements to about 700 feet of Barr Road, which has been coordinated with Deschutes County Road Dept.). We may put in one of the official trail crossings of Cline Falls Hwy this year (we have an approach/access permit from Deschutes County for this), and this work will be completed according to the Deschutes County Road Dept. schedule availability . We received a trails (RTP) grant for development of a trailhead on the Buttes near Eagle Crest Resort and are starting work on trails here -this work will run 2015-2016 . We are working closely with Northview Hotel Group and Eagle Crest Homeowners Association on these projects. They have a big potential benefit for tourism because of their location near the resort and the quality views/trail setting . We will be implementing the decision to install gates along the FAA road and the Red Cinder road that was decided in the Cline Buttes Plan. Although this is implementation of decisions made in the 2009 Cline Buttes Plan. some people may not agree with gates. Special Recreation Permits BLM anticipates several special recreation permits for events in Deschutes County this year. So far the Mastondon Trail Race in Cline Buttes is confirmed. This running event is expected to have about 100 entrants plus support. We are also waiting for applications for the NORA offroad motorcycle race for this May (about 100 racers) and the Bend Beer Chase for this September (also about 100 entrants expected). Tumalo Ponderosa Pine/Juniper Thinning Project The Tumalo Vegetation and Trail Management Project will restore the ponderosa pine forest, juniper woodland and shrub-steppe plant communities on a BLM tract located just south of Tumalo Reservoir Road, six miles northwest of Bend to a more historically representative condition and to implement a non-motorized trail system. BLM received a variety of comments on the project, focusing on non-motorized recreation trails, public road access (both too much and too little), burning/smoke issues, and wildlife habitat. BLM signed the EA decision and is now beginning implementation: In September, 2014, V-Works, Inc., the contractor for the Tumalo Timber Sale, began operations. The project is 700 acres of thinning and fuels reduction in ponderosa pine and juniper. Initial entry operations involve felling and bunching the merchantable trees with a mechanical shear. Approximately 120 acres have been thinned to date. The next phase will be yarding the cut trees to landings for processing. Trees will be turned into a variety of wood products including firewood, fence posts, chips, hog fuel and sawlogs. The contract will run for three years, followed by other operations for non-commercial thinning, slash piling and burning. Concurrent with the thinning operations will be improvements to this designated non-motorized recreation area. A small parking area, kiosk and new fencing will be installed at Tumalo Reservoir Road. Portions of the perimeter fences will be rebuilt and new gates installed for non-motorized and administrative access. Finally, the interior trail system will be redesigned with a more logical layout including loop trails and connecting trails to other recreation lands to the west. Multiple Grazing Permit Renewal Environmental Assessment The Prineville District is currently working on two Multiple Grazing Permit Renewal EA's to evaluate the effects of renewing grazing permits or leases, installing range developments in some of these permit's or lease's allotments, and maintaining some existing range developments in some of the permit's or lease's allotments. One EA is expected to be released for public comment in the near future, while the second EA is still in the early scoping phase and BLM analyzes public comments (initial public comments solicited by October 1, 2014). Greater Sage-grouse RMP amendment In April 2010, the U.S. Fish and Wildlife Service (FWS) determined that the greater sage-grouse warrants the protection of the Endangered Species Act (ESA), but that listing the species was precluded by the need to address other, higher-priority species first. One reason for the FWS identification of the greater sage-grouse as a species to protect was an identified need for more adequate and consistent regulatory mechanisms to ensure species conservation. In Oregon, BLM has the opportunity to fully consider long-term sage-grouse conservation and habitat restoration guidance contained in the Greater Sage-Grouse Conservation Assessment and Strategy for Oregon published by Oregon Department of Fish and Wildlife. To date, an Interdisciplinary Team (lOT) has been formed, a contractor hired and the Resource Management Plan (RMP) process has begun. Update: The comment period for the Oregon Greater Sage-Grouse Draft Resource Management Plan (RMP) AmendmentiEnvironmental Impact Statement (EIS) closed February 20, 2014. The public comments are being incorporated into the Final RMP AmendmentiEIS and it, along with the BLM's Record of Decision will be released in the spring of 2015. BLM/Radlands BLM continues to be part of the discussion with Redmond Parks and Recreation and Deschutes County to identify a management plan for city, county and BLM land between the city of Redmond and the North Unit Irrigation District canal system east of Redmond. The area continues to get significant damage by motorized use, dumping, and mudbogging, and remains the site of numerous homeless camps. BLI\t1 would like to work with Redmond and NUID partners to implement the non-motorized/shooting closure identified in the 2005 Upper Deschutes Resource Management Plan. While shooting is an historic use in the area, recent conflicts between shooters and other users at a remote control airplane event, may help jumpstart some more discussions. Residing: The Deschutes County Sheriff's Office (DCSO) has started to patrol more of their county owned property in the area on a regular basis because of complaints from neighboring land owners about the county owned property, issues on the county property such as a trailer being shot at, stolen vehicles, bonfires during fire season, illegal (residing) camps, dumping and general vandalism and illegal activities. We understand that the county commissioners may also be working to implement a "no shooting" ordinance on county-owned property; however, we are not sure if that will also include a non motorized component to mirror the BLM's non-motorized designation along the canal. Recently, BLM Law Enforcement was approached by Lt. Scott Shelton and Sgt. Nathan Garibay of Deschutes County Sheriff's Office for increased BLM law enforcement patrols of BLM land adjacent to the Radlands area. The DCSO has also requested that the BLM start to implement their management plan with signing the area as per plan as "no shooting" and non-motorized and to start enforcing the management plans objectives. BLM Law Enforcement can increase efforts in this area and will begin with seeking voluntary compliance through education and warnings. Similar designations on the county land would augment these efforts. DCSO and BLM are currently working jointly on producing maps for patrols and sharing information on trash dumps and residers to curtail the issues that both land owners face (see attached maps for common residing locations and shooting designations). Redmond Caves We continue to manage Redmond Caves in partnership with the City of Redmond -and continue to have challenges with trash and vandalism. In November, a group from the Oregon High Desert Grotto sanded off graffiti and removed over 200 pounds of trash from this small area. This site has also been the location of several National Public Lands Day cleanups and gets frequent clean-ups from the Oregon Military Dept. Unfortunately, the location and easy access make it a popular party site. Buckhorn Canyon Mining Claim The mine claimant in Buckhorn Canyon, west of Redmond and north of Hwy 126 has apparently abandoned the site, after operating there seasonally since 1988. Production equipment and waste material had been left onsite. The claimant (Zimmerly) has been working to remove waste batteries, large vehicles and equipment. Soil excavating and sampling indicates elevated levels of lead and oil. The Zimmerlys will be working to excavate contaminated soil, store it in 55-gallon drums and dispose of the material at appropriate landfills. Additional testing will be required to ensure contaminants have been removed from the site -at this time, the full extent of the contamination is unknown. BLM will continue to work with the claimants and will monitor cleanup to ensure expectations are met and that materials are disposed of properly. BLM will provide technical expertise as needed and when appropriate. Steamboat Rock Area/Crooked River Ranch We are working with local residents to address two issues in this area: a secondary access to Crooked River Ranch and vandalism/dumping in the Steamboat Rock area . Crooked River Ranch is continuing to pursue options to create a secondary egress point from the ranch in the event of an emergency. Both Jefferson and Deschutes Counties are working with CRR to complete the Right-of-Way application to the BLM. Once complete, BLM will make it a priority for processing. The counties are also working with CRR on a Federal Lands Access Program (FLAP) grant to help fund the development of the access route. BLM has a new partner in the Crooked River Ranch Area: the Crooked River Ranch Riders. Last year this group helped clean up over 75 tires and removed 18 cubic yards of trash from the Steamboat Rock area. Lands/Realty Actions in Deschutes County Wickiup Junction and Hwy 97 OOOT Bypass project: The Oregon Department of Transportation (ODOT) proposed to realign US 97 at Wickiup Junction in the City of La Pine, Oregon to fix a dangerous at grade crossing of the BNSF railroad at mile point 165 of US 97 . The project would construct a structure spanning the railroad grade and create new local road connections to maintain local connectivity. The BLM received a letter from the Federal Highway Administration in April of 2014 requesting the appropriation and transfer of certain BLM system lands within the BLM's Prineville District for the project. We agreed and are waiting conformation that the 51.91 BLM administered acres involved have been appropriated for Federal/State Highway purposes. For the rest of the county, BLM continues to work on issuing assignments of ROWs, renewals of ROWs, etc. BLM continues to receive occasional complaints from ROW holders in Deschutes County that are still upset with the rental rates. Central Electric Coop renewals are about done . We are waiting for the NEPA review of the Categorical Exclusion and we will be able to authorize the renewal of the ROWs with CEC . Cliff Allotment Allotment history : In 2004, Paul Hatcher applied to graze the North Pasture of the Cliff Allotment in La Pine. The application was initially denied in 2006 due to limited staff and time to complete and Environmental Assessment and to rebuild extensive fencing. The application would remain on file in case we were able to complete the EA in the future. In 2008, Mr. Hatcher re-applied. After working with Mr. Hatcher to clarify how he would like to graze the allotment, we ran the Grazing Matrix from the UDRMP and the result was that the allotment was "Open" to grazing . In 2010 we tentatively approved the grazing application pending completion of an EA and the required fencing . We initiated the EA in 2012 . We received 16 responses to our scoping letter, 15 against the proposal. In addition to high social conflict associated with this proposal, the EA process also identified that: there is no permanent water in the allotment, the miles of fence required were much higher than originally estimated, and this area has value as a deer migration corridor and elk winter range. This information prompted us to re-run the Grazing Matrix. Given the updated information, the result of the matrix was to "Close or Create a RFA" (Reserve Forage Allotment). As a result, we have contacted Mr. Hatcher and informed him that we will be issuing a Proposed Decision to deny Mr . Hatcher's application. We expect the decision to be mailed to Mr. Hatcher in the next week . Oregon Badlands Wilderness Plan Congress designated the Oregon Badlands Wilderness in 2009, which led to the development of a management plan that provides guidance for preserving and enhancing wilderness values while offering opportunities for solitude and primitive recreation. Concerns or issues included travel management (amount and placement of trails), access (group size, types of use) and grazing (retiring pastures, location of guzzlers). The final Wilderness Management Plan has been signed. Depending on staff and funding, we will begin cultural surveys of the old can dumps and proposed trail links to existing trails (2.25 miles) and on 6.7 miles of roads to trails. We will continue to work with the Friends of the Oregon Badlands (FOBBITS) to remove old fence and any can dumps not considered to have cultural importance . Prineville will also be working on access points around the Badlands. Last fall, we began work to adjust the vertical alignment of the road going in to Reynolds Pond on the north side of the Badlands . Previously the road was the lowest point and held significant water during rain events, creating mud-bogging opportunities that further degrade the road. We will finish by rocking the road and creating a 14-foot road width with turnouts. This road will benefit visitors coming in to hike a planned new trail (hopefully constructed in 2015, pending cultural reviews) that comes off the southeast side of Reynolds Pond and heads into the Badlands. National Public Lands Day/Get Outdoors Day BLM successfully held a combined NPLD and GO! Day this fall at Reynolds Pond. The one-day event was called Primitive Day and was designed to showcase prirnitive skills like flint knapping, wildlife tracking, mule packing, and Dutch oven cooking. BLM had numerous partners like the Deschutes NF, REI, Sierra Club, ONDA and Tumalo Kayak and Canoe. The event was also a celebration of the 50 th anniversary of the Wilderness Act and kids were able to complete a task book and earn a wilderness explorer patch . Almost 150 people attended, and more than 75 volunteers helped with this event. 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