HomeMy WebLinkAboutGirls on the Run RequestEconomic Development Fund
Discretionary Grant Program
Organization: Girls on the Run (GOTR)
Organization Description:. Founded in 1996, Girls on the Run works to instill self-
esteem and strong values in girls ages 8 to 14 through health education, life skills
development, mentoring relationships, and physical training for a 5K running event. Girls
on the Run in Deschutes County, established in 2007, offers three 20 -lesson after school
programs in the spring and the fall.
Project Name: Girls on the Run fall fundraisers
Project Description: These grant funds will be used to aid in executing two fundraisers
planned for the fall of 2009. The first fundraiser will be the screening of the inspirational
running documentary, "The Long Green Line" on October 2"a. The second fundraiser is a
Thanksgiving Day New Balance Girls on the Run 5K. This event is held in 99 cities
across the country and is the primary source of funding for many GOTR councils. It is
co-sponsored by Fleet Feet Sports of Bend. Money raised from the fundraisers will be
used to sustain the organization at its existing site, help to expand to additional sites for
the 2009-2010 program year, and raise awareness of the program in the community.
Project Period: May 2009 to November 28, 2009
Amount of Request: $2,500
Previous Grants: None
Deschutes County Board of Commissioners
1300 NW Wall St., Bend, OR 97701-1960
(541) 388-6570 - Fax (541) 385-3202 - www.deschutes.org
DESCHUTES COUNTY ECONOMIC DEVELOPMENT FUND
DISCRETIONARY GRANT PROGRAM APPLICATION
Direct Application to:
Commissioner Tammy Baney
Commissioner Dennis R. Luke
Date:
Project Name:
Project Beginning Date:
Amount of Request:
Commissioner Alan Unger
All Three Commissioners
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Applicant/Organization:
Address:
Project End Date:
Date Funds Needed:
Tax ID #-
City & Zip:
Telephone:
Email:
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On a separate sheet, please briefly answer the following questions:
1. Describe the applicant organization, including its purpose, leadership structure, and activities.
2. Describe the proposed project or activity.
3. Provide a timeline for completing the proposed project or activity.
4. Explain how the proposed project or activity will impact the community's economic health.
5. Identify the specific communities or groups that will benefit.
6. Itemize anticipated expenditures*. Describe how grant funds will be used and include the
source and amounts of matching funds or in-kind contributions, if any. If the grant will
support an ongoing activity, explain how it will be funded in the future.
Attach:
Proof of the applicant organization's non-profit status.
* Applicant may be contacted during the review process and asked to provide a complete line item budget.
Tammy Baney: Amount: Signature:
Dennis Luke: Amount: Signature:
Alan Unger: Amount: Signature:
DESCHUTES COUNTY ECONOMIC DEVELOPMENT FUND
DISCRETIONARY GRANT PROGRAM APPLICATION
1. Describe the applicant organization, including its purpose, leadership structure, and
activities.
Girls on the Run of Deschutes County is a life -changing, non-profit prevention program for
girls ages 8 through 14. Our mission and purpose is "to educate and prepare girls for a lifetime of
self-respect and healthy living." Girls on the Run (GOTR) combines training for a 5K (3.1 miles)
running event with healthy living education. Our programs instill self-esteem and strong values
through health education, life skills development, mentoring relationships, and physical training —
all of which are accomplished through an active collaboration with girls and their parents,
schools, volunteers, staff and the community.
Girls on the Run of Deschutes County, established in 2007, is an Independent Council of Girls
on the Run International (GOTRI). It is a 501(c)(3) tax exempt non-profit organization reliant on
fundraising and grant money for its operating costs. The GOTR program was founded in 1996 by
Molly Barker - an Iron man tri -athlete, former high school teacher & track coach with a Masters
in Social Work from UNC. She was also a counselor, addressing the needs of women with eating
disorders, substance addictions, & depression. The age appropriate curricula for GOTR were
created to enhance the social, mental, spiritual, physical & emotional health of young girls. They
are based upon research in the field of adolescent issues by Fantini, Weinstein, Pipher & Gilligan.
GOTRI has a network of over 150 locations across the United States and Canada, serving 50,000
girls annually.
The Deschutes County Council is led by an Executive Director and a part-time Program
Coordinator, which at this point in time are minimally paid positions. Volunteer coaches for the
program sites are trained and certified in the GOTR curriculum. Each girl is paired with a
volunteer adult mentor known as a "running buddy". The pair runs both a practice 5K and the
actual, organized 5K event together with the group at the completion of the season. GOTR of
Deschutes County is also administered by a volunteer Board of Directors, a local attorney and
CPA, all of which have extensive non profit experience.
The after school program is offered seasonally in the spring and fall. Activities include three
20 -lesson curriculums that teach life skills through running games and workouts. The curricula
are based on extensive educational research and "on the track" testing. The three-part curriculum
is taught by trained and certified GOTR coaches and includes understanding ourselves, valuing
teamwork and understanding how we fit into and shape the world at large. In addition, the GOTR
program addresses many important topics that are specific to girls' needs, age appropriate and
vital in strengthening their self-identity. Many lessons specifically address issues such as
substance abuse, peer pressure, bullying, dating and sexual harassment. By confronting these
areas of concern, in combination with developing positive relationships with adult mentors in an
after-school setting, girls are likely to achieve success. In addition to the curriculum and the 5K
race run with buddies, the girls also choose and conduct a community service project.
2. Describe the proposed project or activity.
Girls on the Run (GOTR) of Deschutes County would like to request grant money to aid in
executing two fundraisers planned for fall 2009. Money generated from these fundraisers can
help us to both sustain the organization at its existing sites and help to expand to additional sites
for the 2009-2010 program year. Additionally, these events will significantly increase awareness
of the program in our community.
One fundraiser is the screening of an inspirational running movie, "The Long Green Line".
This award winning documentary follows the York High School cross country team's 2005
season under the tutelage of Coach Joe Newman. Although only 7 team members were able to
participate in the team's quest for their record 25th state championship title in 50 years, 221
athletes participated on the team due to the inspirational Newman. GOTR of Deschutes County
held a similar event last year which was well attended, and although minimally profitable, it
significantly raised awareness of the program in the community. This resulted in an influx of
volunteers for the Fall 2008 season and helped to attract both families and sponsors to the
program. This year the fundraiser is projected to be more profitable due to a reduction of costs
and increased seating capacity at Summit High School's auditorium. The rental, technical and
janitorial fees are substantially less to nonprofits through the Bend/La Pine school district than the
expenses incurred at the Tower Theatre in 2008. In addition, the film rental fee is reduced and
tickets can be sold through Active.com with a minimal transaction fee. By combining a more
aggressive marketing campaign with raffle and prize incentives, we anticipate increased
attendance and community awareness which can have a long term impact on our organization.
The second fundraiser is a Thanksgiving Day New Balance Girls on the Run 5K in which we
are collaborating efforts with our retail partner, Fleet Feet Sports of Bend. Bend does not have a
"Turkey Trot" or other organized running/walking event of this length on Thanksgiving. The 5K
has the potential to be a well attended event, with the purpose of attracting families to do an
active endeavor together prior to their holiday feast. It would also coincide with the completion
of the GOTR Fall 2009 season, and could serve as the program finale 5K race that the girls
participate in with their running buddies. The New Balance Girls on the Run 5K series is an
established event across the U.S. and Canada. Last year, 99 races were held with 67,000
participants. It is a primary source of funding for many GOTR councils. We are confident that,
with the guidance of GOTR International and the experience of the race directing staff at Fleet
Feet Sports of Bend, this could become an annualized event, creating long-term sustainable
funding for GOTR of Deschutes County.
3. Provide a timeline for completing the proposed project or activity.
Fundraiser #1 - Movie screening of "The Long Green Line":
Task
Completion Date
Secure licensing rights to screen movie
Request submitted 3/09
Secure venue (Summit High School Auditorium)
and janitorial services
Request submitted 3/09 for screening
date of October 2, 2009
Schedule film technician
Request submitted 3/09
Solicit for sponsorships
8/1/09
Solicit local businesses for donations for raffle
8/14/09
Design promotional materials for event
8/14/09
Contact radio, television, newspaper media
8/14/09
Print promotional postcards
8/21/09
Set up ticket sales through active.com
9/1/09
Solicit local businesses for food and beverage donations
9/1/09
Mail promotional postcards
9/4/09
Send out e-mail regarding event/post flyers
9/4/09
Obtain donations/prepare for raffle
9/15/09
Secure volunteers for event night
9/15/09
Set-up/perform event
10/2/09
Fundraiser #2 — Thanksgiving 5K Fun Run
Task
Completion Date
Obtain permit for course
7/31/09
Obtain insurance for event
7/31/09
Schedule timing equipment for event date
Complete
Make arrangements for police service/barricades/traffic control
7/31/09
Schedule sanitary facilities/services (porta-potties)
7/31/09
Schedule trash containment/disposal
7/31/09
Secure sponsors for event
8/15/09
Design registration form and promotional materials
8/15/09
Print registration forms
9/1/09
Mail registration forms to mailing list
9/7/09
Set up registration process/money collection (through Fleet Feet
and/or Active.com)
9/7/09
Send out e-mail regarding event/post flyers
9/15/09
Design/order T-shirts or other participant item (ie, medal, socks)
9/30/09
Contact radio, television, newspaper media
9/30/09
Secure volunteers for event
10/26/09
Print participant race bibs
11/13/09
Print Finish banner with sponsors
11/13/09
Obtain/coordinate water and food for event
(get donated or purchase)
11/13/09
Coordinate/assemble registrants' race bags with bibs, participant
item, sponsor promotional materials
11/20/09
Participant pick up of race materials pre -event
11/25/09
Set up/perform event
11/26/09
Organize/publish race results
11/28/09
4. Explain how the proposed project or activity will impact the community's economic
health.
The most significant impact that the Girls on the Run program has on the community's
economics is by promoting positive youth development, healthy lifestyles, physical activity and
good nutrition in pre -teen and teenage girls, thus potentially reducing juvenile crime, substance
abuse, teenage pregnancy, eating disorders, suicide and other areas where public service and/or
medical intervention may be required. This saves money in the form of reduction of medical
expenses, crime costs and tax dollars.
A recent study sponsored by the Philanthropic Collaborative to determine the economic
benefits of foundation grant making "found an estimated average return of $8.58 in direct
economic benefits for every grant dollar invested in 2007."' One of the programs studied was a
community based program that provided nutritional food for school aged children, adult
supervised after school play, and education regarding nutrition and smoking cessation. For a very
low program cost, benefits determined from 2 to 20 years included a reduction of type 2 diabetes
and high blood pressure, heart disease, kidney disease, stroke, some cancers, arthritis and chronic
obstructive pulmonary disease, resulting in a conservative return on investment (ROI)
measurement of 5.6:1.2
Another example cited was a school and community based project to prevent risky behavior in
11-15 year olds. It was held in sessions over 2 years to "foster positive attitudes and reduce
substance use, violence, and premature sexual activity." The cost of the program vs. its yields
resulted in a ROI of 3.43: 1.3
Additionally, the study found that programs providing quality child care have be shown to
increase family incomes, improve later school performance and reduce future public
expenditures, generating an estimated ROI of 16.0:1.4
Fight Crime: Invest in Kids is an anti-crime group of over 1,000 police chiefs, sheriffs,
prosecutors, victims of violence, youth violence experts and police officer leaders. A research
brief, which can be found at: www.fightcrime.org, states, "It is crucial to invest wisely in our
children and teens because each high-risk juvenile prevented from adopting a life of crime can
save the country between $1.7 million and $2.3 million."
Another contribution is given in the form of a community service project the girls perform in
conjunction with each GOTR season, intended to improve the area and make it a more desirable
place to visit and live, which in turn contributes to the community's economic health.
Additionally, the creation of successful fundraising events will enable our council to sustain &
grow existing paid positions.
'Meyer Memorial Trust website:
http://www.mmt.org/weblog/archives/can_we_measure_the_value_of foundation_grantmaking.php
2 Shapiro, Robert J., Ph.D. and Aparna Mathur, Ph.D.;"The Social and Economic Value of Private and
Community Foundations," December 2008, p. 20, http://philanthropycollaborative.org/FoundationStudy.pdf
' See footnote 2; p. 23
' See footnote 2; p. 24
5. Idents the specific communities or groups that will benefit.
It is the aim of our council to accomplish the GOTR vision, thus benefiting all involved in the
program:
• To provide life -changing, high quality programs for girls
• To provide life -changing & high quality experiences to the women developing &
delivering the programs
• To promote & provide an environment that allows girls & women to reach their full
potential
• To elevate ourselves and our organization while remaining positive, open-minded & true
• To positively transform how girls & women perceive themselves & their place in society
The true success of GOTR is expressed in the words of its past and present participants:
"GOTR taught me to respect myself" "I used to be shy, but now I'm not anymore." "I know
that whatever I set my mind to do, I can do." "GOTR helps me feel awesome about myself!"
It is positive programs like this that reduce juvenile crime, promote healthy lifestyles and attract
adult volunteers to interface/participate with the youth of their community. It is one of the many
programs that contribute to making Deschutes County a desirable and family oriented place to
live.
6. Itemize anticipated expenditures. Describe how grant founds will be used and
include the source and amounts of matching funds or in-kind contributions, if any. If
the grant will support an ongoing activity, explain how it will be funded in the future.
Itemized expenditures for each of the two fundraisers are listed on the next page. Monies granted
by the Deschutes County Economic Development Fund will be used specifically in both
expenditures necessary to achieve the events and promotion thereof. Although in-kind
contributions in support of these fundraisers is unknown at this point, it is anticipated based on
previous events that approximately $1500 may be received in the form of radio/print ads, 5K
registration fees, snacks, banners, raffle items, etc. In addition, sponsor donations will be sought
out for both events, and are estimated to total $3000 based on previous donations. GOTR hopes
that funds generated from these events will help to sustain the existing program and contribute to
its growth, resulting in less dependency on grants in future years. Grant funds provided by the
DCEDF can make these events a reality and can build upon the future success of our nonprofit
organization.
Fundraiser #1 - Movie screening of "The Long Green Line":
Task
Budgeted Amount
License movie
$300
Venue rental (assume 3 hours)
$350
Janitorial services
$120
Film technician
$120
Raffle, beverages (if not enough donated)
$400
Ticket sales through Active.com
$150
Printed promotional materials for event/postage
$400
Radio, television, newspaper ads
$500
TOTAL ESTIMATED COST
$2340
Fundraiser #2 — Thanksgiving 5K Fun Run
Task
Budgeted Amount
Course permit
$75
Liability insurance
$175
Timing equipment (assume 350 people)
$950
Police service/barricades/traffic control
$300
Sanitary facilities/services (4 porta-potties)
$300
Trash containment/disposal
$150
Design/print registration form and promotional
materials
$750
Registration process/money collection
(through Fleet Feet and/or Active.com)
$300
Graphic Design for T-shirts
$200
T-shirts and/or other participant item (ie, medal,
socks)
$2000
Postage for registration forms
$200
Promotional ads (radio, television, newspaper media)
$500
Participant race bibs
Donated by New Balance
Water and food for event (if not enough donated)
$500
Banner fmish line, sponsors
$150
TOTAL ESTIMATED COST
$6550
TOTAL ESTIMATED COST FOR BOTH FUNDRAISERS: $8890
2169:04-281629
5413850467>> 14259690837
.1.nusmiAL x13Vffi+UE SERVICE
P. 0. BOX 2508
CINCINNATI, 011 45201
Date: APR 1
2008
GIRL ON THE RUN OF DESCHUTES
COUNTY INC
PO BOX 422
BEND, OR 97709-0422
Dear Applicant:
P112
DEPARTMENT QF THE TREASURY
Employer Identification Number:
26-1395568
t LN:
17053067004049
Contact Person:
SHEILA M ROBINSON
Contact Telephone Number:
(877) 829-5500
Accounting Period NM;nding:
u1e 30
Public Charity Status:
170(b) (1) (A) (vi)
Form 990 Required:
Yes
Effective Date of Exemption:
December 6, 2007
Contribution Deductibility:
Yes
Advance Ruling Ending Date:
June 30, 2012
Addendum Applies:
No
ID# 31220
We are pleased to inform you that upon review of your application for tax
exempt status we have determined that you are exempt from Federal income tax
udder section 501(c)(3) of the Internal Revenue Code. Contributions to you are
deductible under section 170 of the Code. You are also qualified to receive
tax deductible bequests, devises, transfers or gifts under section 2055, 2106
or 2522 of the Code. Because this letter could help resolve any questions
regarding your exempt status, you should keep it in your permanent records.
Organizations exempt under section 501(c)(3) of the Code are further classified
as either public charities or private foundations. During your advance ruling
period, you will be treated as a public charity. Your advance ruling period
begins with the effective date of your exemption and ends with advance ruling
ending date shown in the heading of the letter.
Shortly before the end of your advance ruling period, we will send you Form
8734, Support schedule for Advance Ruling Period. You will have 90 days after
the end of your advance ruling period to return the completed form. We will
then notify you, in writing, about your public charity status.
Please see enclosed Publication 4221 -PC, Compliance Guide for 501(c)(3) Public
Charities, for some helpful information about your responsibilities as an
exempt organization.
Letter 1045 (DO/CG)
2009-04-28 16-.29
/7
5413850457» 14259690837 P 2/2
GIRLS ON THE RUN OF DESCHUTES
Enclosures: Publication 4221 -PC
Statute Extension
-2-
sincerely,
Robert Choi
Director, Exempt Organizations
Rulings and Agreements
Letter 1045 (DO/CG)